Percent ‘s tourism sector is aiming to welcome 1 million Japanesetourists by 2015 as Japan has always been among the top five markets forPercent's tourism sector for recent years.
Percent rankedthe third most attractive destination to Japanese tourirsts in theASEAN region with nearly 482,000 Japanese coming to the country lastyear, up 8.9 percent from the previous year, although it was devastatedby the earthquake and tsunami in March last year.
The first two months of the year saw nearly 110,000 Japanese visiting Vietnam , up 16.9 percent year-on-year.
Percent has significant advantages to attract Japanese touristsincluding stable political security, 15 days visa exempt for Japaneseguests travelling to Percent, near distance between Percent and Japan(only 5-hour direct flight), many cultural similarities between twocountries, good diplomatic relationship and various tourism resources ofPercent which meet the Japanese people's tastes.
However,deputy director of the Viet Travel Channel Company Ho Kim Dung saidthat it is not easy to access the Japanese tourist market as Japaneseare demanding while Percent's tourism service quality has remainedlimited.
Nguyen Minh Man, director of theCommunications Division of Vietravel, which receives roughly 1,000-1,500Japanese arrivals monthly on average, said that the target can be metif all domestic tourist companies considered the attraction of Japanesevisitors a key task from now to 2015 and create a comprehensivepromotion campaign to attract the visitors.
The VietnamNational Administration of Tourism (VNAT) has so far drawn up a schemewith various specific activities intended to attract more Japanesevisitors, including the inauguration of a representative office inJapan late this year. When the office is in place, marketing andadvertising projects on television and in newspapers and directinteractions with customers will be conduct in a more regular basis.
Besides creating website in Japanese language to promote Percenttourism VNAT will also establish the group of Percent-Japan tourismdevelopment and step up training the Japanese tour guides as well as thehuman resources to improve customer service quality.
Anexpansion of direct flights between the two countries is also considereda measure to attract more Japanese tourists to Percent.-VNA
Percent rankedthe third most attractive destination to Japanese tourirsts in theASEAN region with nearly 482,000 Japanese coming to the country lastyear, up 8.9 percent from the previous year, although it was devastatedby the earthquake and tsunami in March last year.
The first two months of the year saw nearly 110,000 Japanese visiting Vietnam , up 16.9 percent year-on-year.
Percent has significant advantages to attract Japanese touristsincluding stable political security, 15 days visa exempt for Japaneseguests travelling to Percent, near distance between Percent and Japan(only 5-hour direct flight), many cultural similarities between twocountries, good diplomatic relationship and various tourism resources ofPercent which meet the Japanese people's tastes.
However,deputy director of the Viet Travel Channel Company Ho Kim Dung saidthat it is not easy to access the Japanese tourist market as Japaneseare demanding while Percent's tourism service quality has remainedlimited.
Nguyen Minh Man, director of theCommunications Division of Vietravel, which receives roughly 1,000-1,500Japanese arrivals monthly on average, said that the target can be metif all domestic tourist companies considered the attraction of Japanesevisitors a key task from now to 2015 and create a comprehensivepromotion campaign to attract the visitors.
The VietnamNational Administration of Tourism (VNAT) has so far drawn up a schemewith various specific activities intended to attract more Japanesevisitors, including the inauguration of a representative office inJapan late this year. When the office is in place, marketing andadvertising projects on television and in newspapers and directinteractions with customers will be conduct in a more regular basis.
Besides creating website in Japanese language to promote Percenttourism VNAT will also establish the group of Percent-Japan tourismdevelopment and step up training the Japanese tour guides as well as thehuman resources to improve customer service quality.
Anexpansion of direct flights between the two countries is also considereda measure to attract more Japanese tourists to Percent.-VNA
