Vietnam National Administration of Tourism (VNAT) has set a plan toattract 1 million tourists from Japan , its key market, by 2015.
The target was announced by Deputy General Director Hoang Thi Diep ofVNAT at a working session of the Vietnam-Japan Tourism CooperationCommittee in Hanoi on November 11.
Diep,co-chair of the session, the third of its kind so far, also made public atarget to turn Vietnam into a top-five favourite destination ofJapanese tourists.
To reach that end, thehospitality watchdog plans to open a representative office in Japan ,conduct market surveys and promote the national tourist potentialthrough international and Japanese mass media.
VNAT will also organise cultural tourist events in a number of Japanesecities and arrange field trips into Vietnam for travel agents andpress people from Japan .
Maeda Ryuhei, GeneralDirector of the Department of Planning and Policy Making under theMinistry of Land, Infrastructure, Transport and Tourism, who co-chairedthe meeting, pledged willingness to cooperate with Vietnam instrengthening the exchange of tourists between the two countries.
Maeda said the number of Japanese arrivals in Vietnam was limitedat 360,000 in 2009, making up just 2.4 percent of Japanese out-boundtourists. Meanwhile, with merely 230,000 arrivals in Japan in thefirst seven months of the year, Vietnamese tourists accounted for just0.4 percent of international arrivals in the Cherry Blossom nation.
As a result, the two parties should promote the tourism campaign ineach others market, said the Japanese senior tourist expert.
High on the meeting’s agenda was bilateral cooperation in exchange oftourists, investment in tourism and human resource development in thehospitality industry.
The first and secondmeetings took place in the French-styled mountain resort city of Da Latin the Central Highlands province of Lam Dong in 2005 and Tokyo ,Japan in 2008.
Japan is among the top tenmarkets of the Vietnamese tourism sector, with 355,000 arrivals inVietnam in the first 10 months of the year, representing ayear-on-year increase of over 22 percent. The figure is expected tosurpass 431,000 for the whole of 2010, reported VNAT./.
The target was announced by Deputy General Director Hoang Thi Diep ofVNAT at a working session of the Vietnam-Japan Tourism CooperationCommittee in Hanoi on November 11.
Diep,co-chair of the session, the third of its kind so far, also made public atarget to turn Vietnam into a top-five favourite destination ofJapanese tourists.
To reach that end, thehospitality watchdog plans to open a representative office in Japan ,conduct market surveys and promote the national tourist potentialthrough international and Japanese mass media.
VNAT will also organise cultural tourist events in a number of Japanesecities and arrange field trips into Vietnam for travel agents andpress people from Japan .
Maeda Ryuhei, GeneralDirector of the Department of Planning and Policy Making under theMinistry of Land, Infrastructure, Transport and Tourism, who co-chairedthe meeting, pledged willingness to cooperate with Vietnam instrengthening the exchange of tourists between the two countries.
Maeda said the number of Japanese arrivals in Vietnam was limitedat 360,000 in 2009, making up just 2.4 percent of Japanese out-boundtourists. Meanwhile, with merely 230,000 arrivals in Japan in thefirst seven months of the year, Vietnamese tourists accounted for just0.4 percent of international arrivals in the Cherry Blossom nation.
As a result, the two parties should promote the tourism campaign ineach others market, said the Japanese senior tourist expert.
High on the meeting’s agenda was bilateral cooperation in exchange oftourists, investment in tourism and human resource development in thehospitality industry.
The first and secondmeetings took place in the French-styled mountain resort city of Da Latin the Central Highlands province of Lam Dong in 2005 and Tokyo ,Japan in 2008.
Japan is among the top tenmarkets of the Vietnamese tourism sector, with 355,000 arrivals inVietnam in the first 10 months of the year, representing ayear-on-year increase of over 22 percent. The figure is expected tosurpass 431,000 for the whole of 2010, reported VNAT./.
