Illustrative image (Photo: VNA) Hanoi (VNA) - Vietnam isplanning to launch a 136 billion VND (5.8 million USD) trade promotionprogramme in 2020, focusing on expanding key markets and enablingVietnamese firms to join global value chains.
Deputy Minister of Industry and Trade Do ThangHai made the announcement at a conference in Hanoi on December 24 toreview this year’s national trade promotion programme and deploy tasks for2020.
Promotion activities must be made morediversified to attract more participants, he stressed.
Hai said the ministry would enhanceco-operation with other ministries, associations and localities to boostthe quality and efficiency of trade promotions in order to maintain andexpand Vietnam’s key export markets.
In addition, the programme would focus onbuilding Vietnamese brands with strategic products,while providing support for firms to join high added valueglobal supply chains.
Vu Ba Phu, Director of the Vietnam TradePromotion Agency, the programme would also promote e-commerce toseek customers and develop markets.
In 2019, more than 205 promotions wereimplemented with total spending hitting 125 billion VND (5.4 million USD).
The national trade promotion programme hasprovided support for more than 5,000 participant companies in bothdomestic and foreign markets this year.
Phu said it had contributedsignificantly to boosting Vietnam’s exports, which were estimated toreach 500 billion USD this year./.
Deputy Minister of Industry and Trade Do ThangHai made the announcement at a conference in Hanoi on December 24 toreview this year’s national trade promotion programme and deploy tasks for2020.
Promotion activities must be made morediversified to attract more participants, he stressed.
Hai said the ministry would enhanceco-operation with other ministries, associations and localities to boostthe quality and efficiency of trade promotions in order to maintain andexpand Vietnam’s key export markets.
In addition, the programme would focus onbuilding Vietnamese brands with strategic products,while providing support for firms to join high added valueglobal supply chains.
Vu Ba Phu, Director of the Vietnam TradePromotion Agency, the programme would also promote e-commerce toseek customers and develop markets.
In 2019, more than 205 promotions wereimplemented with total spending hitting 125 billion VND (5.4 million USD).
The national trade promotion programme hasprovided support for more than 5,000 participant companies in bothdomestic and foreign markets this year.
Phu said it had contributedsignificantly to boosting Vietnam’s exports, which were estimated toreach 500 billion USD this year./.
VNA
