Metric, an e-commerce data analytics platform, has released its business report on Tet 2025 ao dai sales. Online platforms, including Shopee and TikTok Shop, generated sales of approximately 8.51 million USD within a one-month period from December 20, 2024, to January 19, 2025.
An art programme featuring “ao dai” (traditional long dress) collections by 12 famous designers across Vietnam took place on September 23 evening in the central province of Thua Thien-Hue.
The wearing of “ao dai” (traditional long dress) costume and tailoring craft of the dress has been recognised as a national intangible heritage by the Ministry of Culture, Sports and Tourism, the fourth such recognition in the central province.
Tourists visiting Hue in recent days were sure to have been delighted by the sight of people wearing “ao dai” of different colours along roads, in offices, and at trade fairs. This is part of an “ao dai” community week in the former imperial capital from July 6-12.
The diversity of modern textiles and garments has made traditional silk weaving and silk products lose their favoured position in the market. Ensuring silk weaving regains its foothold is a major concern for traditional silk aficionados.
The 22nd version of the Vietnam Film Festival is scheduled to take place in the central province of Thua Thien-Hue between September 12 and September 16, with the event featuring the best local movies released over the past two years.
An Ao dai (Vietnamese traditional long dress) performance event named “Ao Dai Cua Chung Ta” (Our Ao dai) has been held in Hanoi recently, aiming at honouring and promoting the traditional costume of Vietnam.
An Ao dai (Vietnamese traditional long dress) performance event named “Ao Dai Cua Chung Ta” (Our Ao dai) was held in Van Mieu - Quoc Tu Giam (The Temple of Literature) in Hanoi recently, aiming at honouring and promoting Vietnamese traditional costumes
Every country in the world has traditional outfits that contain its unique cultural essence. In Vietnam, though there are no official documents indicating that the ao dai (traditional long dress) is the national outfit, in the minds of many, especially international friends, it is considered a symbol of Vietnamese culture.
A performance with more than 1,000 Ao dai by 21 Vietnamese designers took place at the Temple of Literature in Hanoi recently. The program aims at honoring Ao dai as Vietnam’s intangible cultural heritage.
Vietnam’s Ao Dai (traditional long dress) and folk dances were introduced at an international cultural festival held by the International Diplomatic Spouses Association (IDSA) in South Africa on September 28.
Vietnamese designer Do Trinh Hoai Nam has introduced his Ao Dai collection which will represent Vietnam at New York Fashion Week 2019, slated for September 6.
Vietnam left strong impression on visitors at the 16th Sakia Exhibition for Cultural Services, which opened at the El Sawy Culturewheel Centre in the Egyptian capital city of Cairo on February 27.
Handicraft products and Ao dai (traditional long dress) of Vietnam have been introduced to people of Bangladesh and international friends at the 3rd international craft festival, which was held recently in Dhaka.
Model Nguyen Tran Huyen My, first runner-up at Miss Vietnam 2014, took the starring role at the “ao dai “ (traditional long dress) fashion show on August 26 in Bangkok, Thailand.
Vietnam’s representative at the World Miss Tourism Ambassador 2018, Phan Thi Mo, has triumphed over 50 other contestants from around the world to win the Best Designer Bikini in the Preliminary Bikini Competition at the beauty pageant.
The Mrs Ao Dai Vietnam Europe 2018 pageant took place in the Czech Republic from June 15-16 (local time) with the aim to honour the graceful and delicate beauty of Vietnam’s traditional long dress.
