Vietnamese film producer and actress Ngo Thanh Van will join the UNIQLO campaign called "Elevate Everyday" to celebrate the vibrant culture of HCM City. (Photo courtesy of UNIQLO)
HCM City (VNS/VNA) – Japanese apparel retailer UNIQLO willofficially open its first store in Vietnam on December 6 in downtown Ho Chi Minh City.
The 3,000-sq m store on Dong Khoi Street will offer its LifeWearcollection for men, women and children.
On this occasion, UNIQLO willlaunch "Elevate Everyday", a visual campaign introducingLifeWear and how the collection responds to the specific life needsof Vietnamese customers.
The campaign celebrates thevibrant culture and optimism of HCM City through Vietnam’s prominentinnovators, such as famous film producer and actress Ngo Thanh Van, goalkeeper Bui Tien Dung of the Vietnam Football team, and models Helly Tong and Tran Hien.
UNIQLO Dong Khoi will be one of the largestUNIQLO stores in Southeast Asia. It will consist of three floors for sales anda kids’ zone designed to stimulate children's creativity and ensure acomfortable family shopping experience./.
The influx of foreign fast fashion brands into Vietnam is threatening local retailers’ market share, forcing the firms to move to keep their foothold in the market, Dau tu (Vietnam Investment Review) newspaper reported.
International brand names are starting to grab the attention of Ho Chi Minh City’s fashion-conscious people, clearing the way for more ready-to-wear clothing stores in Vietnam.
Japanese casual clothing retailer UNIQLO unveiled its plans to open its first store in Vietnam during the fall of 2019, marking its further expansion in Southeast Asia.
UNIQLO, a well-known Japanese global apparel retailer, is expected to open its first store in Vietnam by the end of the year in downtown Ho Chi Minh City.
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