Vietnamese food is drawing attention at the 42nd FOODEX, Japan’s largest international food and beverage exhibition, which opened in Chiba prefecture on March 7.
Tokyo(VNA) - Vietnamese food is drawing attention at the 42nd FOODEX, Japan’slargest international food and beverage exhibition, which opened in Chibaprefecture on March 7.
Seventeen Vietnamese firms are displaying products, including fruits, vegetables,cashews, rice product, aquatic products, and juices. They are fromlocalities with potential for agro-fishery product export, namely HCM City,Hanoi, Nghe An, Bac Giang, Hai Phong, Ninh Binh, Dong Thap, Ben Tre, TienGiang, Dong Nai, Lam Dong, Binh Duong, and Phu Quoc.
Vietnamese Charge d'Affaires in Japan Nguyen Truong Son said duringhis Vietnam visit in January, Japanese Prime Minister Shinzo Abe agreed toallow imports of Vietnamese red dragon fruits to Japan.
Vietnamese reddragon fruits are being showcased for the first time at a big trade fair likeFOODEX, Son said, adding that bringing Vietnamese agricultural products to thispromising market will push the development of the country’s agriculture andtrade in Japan.
VietnameseTrade Counselor to Japan Nguyen Trung Dung said FOODEX Japan 2017 represents agreat opportunity for Vietnamese firms to connect with potential clients.Vietnam has recorded an increase of 140 percent in shipment ofagro-forestry-fishery products to Japan.
Vietnameseagricultural products have huge potential in the Japanese market, Dung said,noting that firms should focus more on promotion activities and ensuring stableand high quality supply to carve out a niche in the market.
Kazuki Mizutanifrom VOX Trading Company in Japan said Vietnamese red dragon fruits are popularin Japan. Vietnamese firms need to ensure the quality of their products at areasonable price to make inroads into the Japanese market.
The trade show, whichlasts through March 10, gathers 3,250 enterprises from 83 countries andterritories worldwide and is estimated to welcome 80,000 visitors.-VNA
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The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
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Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Vietnamese booth in the fair (Source: VNA) 
