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Vietnam E-commerce market sees bright future

Online shopping has developed strongly in Vietnam in recent time and is forecast to further develop in the coming years, according to the E-commerce and Information Technology Department.
Online shopping has developed strongly in Vietnam in recent time and isforecast to further develop in the coming years, according to theE-commerce and Information Technology Department.

Vietnam is oneof the top three countries with the highest rate of growth of internetand mobilephone subscribers in Vietnam, with more than four millionpeople using internet a day, offering great potential for onlineshopping development, according to Tran Huu Linh, head of thedepartment.

Revenue of the e-commerce sector increasedyear-by-year, reaching 2.2 billion USD last year. The value is estimatedto hit more than 4 billion USD by 2015.

Besides e-commerce companies, manufacturing firms have also sold their products via their websites.

In addition, a large number of individuals are taking part in selling goods through their social media pages.

Goods sold via the internet are diverse, ranging from factory-made to home-made ones.

Compared to open shops, selling goods via the Internet saves costs and does not require large investment capital.

NguyenQuang Huy, Chairman and General Director of Caganu Retailer Group, forinstance, said his company had obtained a high growth rate since joiningthe e-commerce market in June last year, adding that it planned toexpand services to many other cities and provinces nationwide.

Butwhile e-commerce had seen significant growth, many Vietnamese consumershad not participated in online shopping because of security fears andcomplicated shopping online procedures, he said.

In addition,some e-commerce sites delivered low-quality products that are not inline with what is introduced on websites, discouraging consumers to makepurchases online.

Do Ngoc Binh, Chairman of the Vietnam PostCorporation, said that 38 percent of its surveyed respondents complainedabout late delivery.

The e-commerce market would expand more quickly if existing problems were solved, Binh said.

TheMinistry of Industry and Trade had promoted regulations stipulatinge-commerce operations, Linh said, adding that it was collecting opinionsfor a draft circular on managing operations of e-commerce websites,including social media.

The move aimed to support the development of the e-commerce market in the coming time, he said.

To promote online shopping, the department in collaboration with theVietnam E-commerce Association on September 25 launched the "Onlineshopping day 2014", which will take place on December 5 atwww.onlinefriday.vn or www.ngaymuasamtructuyen.vn.

During theday, consumers would enjoy special discounts and free shipping costs andother incentives from participating businesses when they purchase itemsonline, Linh said.

This is the first time such a large-scaleevent has been organised in Vietnam for online shopping, with about 500businesses expected to be involved.-VNA

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