Hanoi (VNA) – Vietnam has been named one o🌃f Asia’s top three countries attracting the highest number of returning international tourists, according to a new ranking by online travel platform Agoda.
Agoda’s 2025 Return Visitor Rank, based on booking data in the first half of 2025, placed Vietnam third after Japan and Thailand.
Da Nang made its debut in the top 10 most revisited cities in Asia, earning the title of the most attractive city in Asia, according to Agoda. This marks a major milestone for the central coastal city and further cements Vietnam’s growing appeal on the regional tourism map.
In the first six months, the five most revisited destinations in Vietnam were Da Nang, Nha Trang, Ho Chi Minh City, Hanoi, and Phu Quoc. While the three beach paradises captivate visitors with white sand, clear waters, and sun-soaked resorts, the two major cities win hearts with their vibrant urban energy, deep cultural layers, and diverse local cuisine, offering a perfect balance of relaxation and local immersion.
Beyond Vietnam, Agoda’s ranking also highlighted other major Asian destinations that attract frequent returns, including Bangkok, Tokyo and Osaka, Seoul, Bali, China's Taipei, Hong Kong, Kuala Lumpur and Johor Bahru. These cities offer a rich array of experiences from food to culture, allowing travelers to discover something new with every visit.
The latest ranking underscores Vietnam’s strong recovery in tourism and its growing reputation as a destination that not only attracts first-time visitors but also keeps them coming back.
Around 1.56 million international tourists visited Vietnam in July, bringing the total number of foreign arrivals in the first seven months to 12.2 million, a year-on-year increase of 22.5%, according to the Vietnam National Authority of Tourism (VNAT).
The nation set an ambitious goal of attracting 22-23 million international visitors in 2025, as compared to 17.5 million in the previous year./.
With inbound accommodation searches up 30% compared to last year, Vietnam is set to sparkle as a favourite for international revelers looking to welcome New Year 2025, according to Agoda.
Vietnam is Asia’s third fastest growing destination for European globetrotters based on accommodation searches, according to digital travel platform Agoda.
Not only does Vietnam attract international tourists with its landscapes, culture, and cuisine, but it is also gradually becoming a reliable destination for medical treatment, offering high-quality services at reasonable costs.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
Its natural advantages have made Mui Ne a magnet for enthusiasts of kitesurfing, windsurfing, surfing, and stand-up paddle boarding (SUP). These activities not only diversify the local tourism offerings but also contribute to the area’s long-term development strategy focused on sustainability.
In July alone, the city welcomed 695,930 international arrivals, surging 75.3% year-on-year. For the seven-month period, international visitors totalled 4.5 million, up 48% year-on-year.
Phu Quoc surpassed Hoi An, a longtime top draw for international visitors, to get into the top five most-searched destinations in Vietnam during the first half of 2025.
With its pristine natural beauty, diverse tourism options, and growing focus on sustainability, Vinh Hy Bay is truly a must-visit destination for anyone exploring the wonders of Khanh Hoa province.
To encourage domestic visitors, the Tourism Department has launched the 2025 tourism promotion scheme themed "Hanoians and Tourists Experience Four- and Five-Star Hotel Services in Hanoi", with a special focus on the week leading up to Vietnam Family Day (June 28).
The success story of Vietnam's tourism reflects coordinated efforts across the sector, which has rolled out a range of concerted solutions, including policy advice, innovative promotional strategies, various tourism stimulus programmes, and diversified tourism offerings.
Following Hanoi and Da Nang, Phu Quoc becomes the third Vietnamese city to welcome APEC’s top-level gathering. The event presents an unparalleled opportunity to showcase the island’s potential as a leading global destination while elevating Vietnam’s stature on the world stage.
In the first quarter of 2025, Ha Giang recorded over 848,000 tourist arrivals, including nearly 108,000 international visitors and more than 740,000 domestic travellers.
Demand for travel is rising, with a shift towards high-quality, experience-based tourism over mass-market, budget travel. To capitalise on this trend, the management board is launching initiatives to support 85 partner businesses and potential members of the geopark’s network.
To offer competitive pricing with diverse experiences, Vietravel has collaborated with both domestic and international service providers, including national tourism boards from Thailand, Singapore, Hong Kong (China), the Republic of Korea, and Japan.
In this ranking, Phong Nha stands out as the most budget-friendly destination in Asia, making Vietnam a top choice for those yearning for a complete adventure while still saving money this spring.
The plan envisions developing Mui Ne into a global tourism centre, fueling economic growth and boosting the competitiveness of tourism in both Binh Thuan province and Vietnam. The area, spanning 14,760 ha, includes key locations in Phan Thiet city, Bac Binh district, and Tuy Phong district.
As the number of tourists surge at Mang Den ecological tourism site in Kon Plong district, the Central Highlands province of Kon Tum, local authorities are working to balance tourism development with environmental protection.
Together with Tra Que Vegetable Village and Thanh Ha Pottery Village, Kim Bong is one of the most famous craft villages in Hoi An, of the central province of Quang Nam.
Condé Nast Traveler ranks Vietnam as one of the most budget-friendly destinations for travel in 2025, with Phu Quoc being highlighted as a must-visit location in the S-shaped country thanks to its pristine beaches and resorts that cannot be found anywhere else.
Ba Den Mountain is not only known as the roof of Southern Vietnam but also as a destination rich in historical and cultural significance in the eyes of international travellers. This landmark has been recognised by the world-renowned travel guide Lonely Planet as one of the top 15 must-have experiences when exploring Vietnam. It is also recommended for those looking to delve into history, culture, and fascinating legends in Tay Ninh.
