Vietnamese-based Masan Consumer Holdings introduced its Chinsu-branded chilli sauce in Japan at the Vietnam Food Festival held by the Vietnamese Consulate General in Osaka on August 3.
Tokyo (VNA) -Vietnamese-based Masan Consumer Holdings introduced its Chinsu-branded chillisauce in Japan at the Vietnam Food Day held by the Vietnamese ConsulateGeneral in Osaka on August 3.
Traditional dishes offered tovisitors at the event were served with the sauce, which has been officially allowedto enter the Japanese market.
Speaking at the festival, PhamHong Son, Deputy General Director of Masan Consumer, said after a long time of surveyingthe Japanese market and local consumers’ taste, the company has successfullydeveloped the chilli sauce reserved exclusively for the market.
Masan Consumer has so far been licensedto export and sell its Chinsu-branded chilli sauce, Nam Ngu fish sauce andVinacafe BH products in Japan, he added.
According to Son, the company isworking to help the chilli sauce reach out to other markets like North America,Europe, China and Australia. It has set goal to make the product among the worldtop ten chilli sauce brands by 2030.
At the event (Photo: VNA)
Makoto Ryoke, head of the healthpromotion office under the Osaka Department of Public Health and MedicalAffairs, praised Masan’s Chinsu chili sauce as the product has excellentlypassed Japan’s food safety and quarantine process in a short time.
Masan Consumer also unveiled thatthe sauce will also be sold in Vietnam to introduce local consumers a newtaste.-VNA
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At the event (Photo: VNA) 
At the event (Photo: VNA) 
