Trung Nguyen coffee, a well-known brand in Vietnam’s instant coffee market, has represented the country’s agricultural products at the China-ASEAN Expo (CAEXPO) in Nanning city of China, with the aim of promoting Vietnamese exports to the ASEAN-China Free Trade Area.
Trung Nguyen coffee, a well-known brand in Vietnam’s instant coffeemarket, has represented the country’s agricultural products at theChina-ASEAN Expo (CAEXPO) in Nanning city of China, with the aim ofpromoting Vietnamese exports to the ASEAN-China Free Trade Area.
Trung Nguyen’s sales revenue in China last year totalled 1 trillion VND (47 million USD), nearly doubling the 2012 figure.
Trung Nguyen’s G7 coffee has also been sold by the US giant retailer Walmart in China for the last two years.
Titled“Maritime Silk Road of the 21 st Century”, the annual expo attracted2,330 businesses showcasing their products and services in 4,600 booths.
This year, Vietnam’s 200 booths displayed products by 100 businesses, the biggest out of the ten ASEAN members.
The September 16-22 expo was jointly organised by China ’sMinistry of Trade and the 10 ASEAN member countries, constituting one ofthe top ten Chinese exhibitions and an important mechanism for thepromotion of friendship and trade links between the two sides.-VNA
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
