Vietnamese consumers prefer brick-and-mortar to online shopping
Despite an abundance of new options to buy groceries online, Vietnamese consumers still overwhelmingly prefer to shop in stores, the Vietnamese High Quality Product Business Association said on February 14.
Supermarkets are the most favourite shopping destinations. (Photo: VNA)
HCM City (VNA) – Despite an abundance of new options to buygroceries online, Vietnamese consumers still overwhelmingly prefer to shop instores, the Vietnamese High Quality Product Business Association said onFebruary 14.
The association’s Vietnamese High Quality Goods Survey further revealed thatsupermarkets are the most favourite shopping destinations, followed byconvenience stores, and traditional markets.
Although online stores bottom the list, online shopping is possibly expandingas it is favoured by young consumers who have high demands for fashion items,cosmetics, stationery and electronic products, among others.
According to the survey, locally-made goods gained the upper hand over theimported, winning the preference of up to 93 percent shoppers.
Chairwoman of the association Vu Kim Hanh said that 88 percent of theVietnamese consumers are able to recognise logos of the Vietnamese high qualityproducts and ISO or VietGAP labels. Nearly 99 percent agreed that they feelsecure when using certified products.
As consumers are now smarter, they always consider food succulence, products’good fabric and safety before putting them into the shopping trolleys. Particularly,goods with clear origins and made by renowned brands are prioritised whileprices and promotions are old stories now as they are not attractive to most ofthe shoppers anymore.
In such context, experts said that domestic firms must be well prepared so thattheir products can gain the competitive edge over the imported, especiallyafter various free trade agreements that Vietnam has joined take effect.Actually, many made-in-Vietnam goods lost their market share as they do nothave any quality certification.
Through the survey, consumers voted 542 businesses as producers of Vietnamese high-qualityproducts.
After 23 years, the survey has helped a wide range of enterprises develop theirbrands. Valuable information is essential for them to have a deeper insightinto the market, which is moving in tandem with the development of the FourthIndustry Revolution.-VNA
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Supermarkets are the most favourite shopping destinations. (Photo: VNA) 
