Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.

Vietnam’s history has repeatedly proven that in moments of hardship or opportunity, it is the unwavering patriotism, self-reliance, and indomitable spirit of its people that determine the nation's destiny.

In addition to popular products and services, the tourism sector of Phu Quoc city (Kien Giang province) also focuses on new products based on cultural and historical values. "The Quintessence of Vietnam in Phu Quoc Pearl Island" is a such product, which recreates the customs and lifestyles of old-time Vietnamese people, helping bring the Vietnamese culture to international friends.

As part of Vietnam Week in St. Petersburg (May 19–23), a Vietnamese Language and Culture Festival was held on May 21 at High School No. 488 in the city’s Vyborg district, Russia.

Chairman of the Vietnamese Association in Leipzig Bui Quang Huy said that the event was expected to help the second and third generations of overseas Vietnamese in Germany better understand their roots, and the Vietnamese community in Leipzig to strengthen solidarity.

Under the MoU, TikTok will partner with the department to support Vietnam’s presence and activities at global events such as World EXPOs—starting with EXPO 2025 in Osaka, Japan, scheduled from April 13 to October 13.

As a honorary guest at the event for the first time, Vietnam presented a unique cultural and art performance programme, bringing overseas Vietnamese closer to their homeland. Each note stirred memories of vast rice fields, winding rivers, ancient village temples, and sweet lullabies.

The contest, held in celebration of the 75th anniversary of Vietnam–Hungary diplomatic ties, aimed to strengthen connections between young overseas Vietnamese in Hungary and their cultural roots.

The partnership between Samsung Vietnam and the Tourism Information Centre highlights efforts to apply modern tech in promoting Vietnam.

More than just storybooks, these Vietnamese books serve as a cultural bridge, connecting children living far from the homeland with the cultural heritage of their ancestors.

Vietnam Airline Deputy General Director Dang Anh Tuan said that the Lac bird embodies the pioneering spirit, the desire to conquer, and the will to continuously rise, adding displaying the symbol on Boeing 787, a pride of the global aviation technology, showcases the airline’s aspirations to connect the tradition and the future while carrying the Vietnamese identity across the world.

The 100 sq.m structure is a replica of President Ho Chi Minh’s stilt house located at the Presidential Palace in Hanoi. The project is expected to be completed on the occasion of the late leader's 136th birthday (May 19, 1980-2026).

The Vietnam Culture Festival 2025 in Japan's Sakai city is not only an opportunity to preserve and promote Vietnamese culture but also serves as a bridge to bring the image of Vietnam and its people closer to Japanese friends.

The German media described Vietnamese "mua sap" folk dance, which involves eight participants controlling eight bamboo poles to a rhythmic beat, as both fascinating and challenging.

The vibrant Five Moc Villages Festival – a unique cultural heritage – has returned, bringing together the communal temples of Giap Nhat, Quan Nhan, and Cu Chinh in a solemn procession to Phung Khoang Village. Behind this year’s success were the passionate efforts of young volunteers quietly contributing to preserving and promoting traditional values.

Argentina’s Ambito newspaper ran an article by journalist Osvaldo Sorbara, who had visited Vietnam. In his piece, Sorbara describes Vietnam as a country renowned for its deep-rooted history, unique natural beauty, and captivating culture that leaves visitors in awe.

The Vietnamese Embassy in the US, in collaboration with the Association of Diplomats’ Spouses, has hosted a cultural and culinary exchange event in Washington D.C, for the Arab and South Asian Group of the Cultural Exchange for Diplomats.

The most captivating part of the event was when the spouses of ambassadors and local and international guests had the opportunity to try on traditional Vietnamese outfits, including the Ao Dai (traditional long dress), “Ao tu than” (four-panel traditional dress), and “Mo Qua” scarf (scarf is tired in a triangle on the forehead), before walking a mini catwalk at the Vietnam House.

Vietnam brought to the event traditional martial arts performances, a graceful lotus dance, and an elegant ao dai (traditional long dress) showcase, highlighting the appeal of Vietnamese culture globally.

According to Chingay 2025 representatives, Vietnamese culture was showcased through unique performances and costumes, with a "shared love for culture and tradition" making the festival truly special.