The Vietnam Trade Office in Australia is organising a Vietnamese dragon fruit week in large Australian cities from July 21 to August 10 to promote the export of the fruit.
Two tonnes of high quality dragon fruit have just been imported and distributed in Australia. (Photo: VNA)
Sydney (VNA) –The Vietnam Trade Office inAustralia is organising a Vietnamese dragon fruit week in large Australiancities from July 21 to August 10 to promote the export of the fruit.
Marking the recent arrival of 10 tonnes of Vietnamese dragonfruit in Australia, the promotion programme is based on community activities.It is set to encourage consumers to keep their receipts to participate in luckydraws; introduce the fruit at selling locations and on media and socialnetworks; and set up booths to invite people to try dragon fruit within theframework of outdoor fairs in Sydney.
A representative of the office said amid new COVID-19outbreaks, a number of big cities in Australia are applying high-level socialdistancing measures, causing difficulties for the promotion activities.
However, at a regular exchange of the office which tookplace virtually on July 22, some import companies and shopping malls in thecountry showed their interest in the fruit and unveiled that demand forimporting it is high.
In 2020, the value Vietnamese dragon fruit exported toAustralia hit a record of 4.18 million USD, up 36 percent on year. The exportremained stable in the first half of 2021./.
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Two tonnes of high quality dragon fruit have just been imported and distributed in Australia. (Photo: VNA) 
