Vietnamese farm produce must be proactive to enter European market: ex
Vietnamese farm produce must be proactive to enter European market: experts
Vietnamese agricultural products have many opportunities to enter the European market, but exporters need to understand local consumption trends and come up with suitable brand-building strategies, said experts at a conference on promoting farm produce exports to Europe.
HCM City (VNA) – Vietnamese agricultural products havemany opportunities to enter the European market, but exporters need tounderstand local consumption trends and come up with suitable brand-buildingstrategies, said experts at a conference on promoting farm produce exports toEurope.
At the conference held in Ho Chi Minh City on April 11, BuiThi Thanh An, Deputy Director of the Vietnam Trade Promotion Agency, said theagricultural and food processing industries are changing to make Vietnam animportant farm produce supplier of the world market, including Europe.
Thanks to trade promotion and technical support activities,said An, European import partners, retail and wholesale distributors, andconsumers have adopted a more positive view about Vietnamese food products.Meanwhile, Vietnamese firms in the field are now capable of meeting strictrequirements from the market and demand from a number of top Europeanimporters.
Koos van Eyk, Country Manager of the Dutch Centre for thePromotion of Imports from developing countries (CBI), said Vietnam’sagriculture and food processing industries are switching from exporting rawmaterials and labour-intensive, low-value simple processing to deep processingand exporting products with high value added with a better understanding ofcustomers’ demand.
Improvements in their trade management have built trust inthe European market, he added.
Participating experts recommended Vietnamese enterprisesinvest in research and development to create greater value for their productsand actively catch up with consumption trends in the market.
They said the enterprises should pay more attention to thepromotion of their images and trademarks via brand identity systems as well asmeeting the target market’s quality and technical requirements. –VNA
Vietnamese and European businesses have shared their information about food safety standards and opportunities for farm produce and beverage products to enter in each other’s market.
The Ministry of Agriculture and Rural Development (MARD) coordinated with the Ministry of Industry and Trade (MoIT) to organise a trade counsellors’ meeting in Hanoi on February 8, discussing ways to enhance the export of agricultural products.
Vietnam’s rice exporters could be set for a big first quarter, with demand from the Philippines and Indonesia being forecast to increase due to the impact of recent natural disasters.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
Preparing dragon fruits for export (Photo: VNA) 
