Vietnamese firms advised to tap opportunities in Japanese market
There are many opportunities for Vietnamese enterprises to sell their goods in Japan, according to Yuichiro Shiotani, director general of Aeon Top Value Viet Nam.
Hanoi (VNA) – There are many opportunities forVietnamese enterprises to sell their goods in Japan, according to YuichiroShiotani, director general of Aeon Top Value Viet Nam.
Shiotani said Japanese consumers are realistic, and will buyquality goods that suit their taste, regardless of their origins.
Currently, not only big companies in Vietnam, like confectionerymanufacturer Bibica and dairy maker Vinamilk, but also small- and medium-sizedfirms are looking to Japan to expand their exports.
Phuong Dung, vice director of the Ho Chi Minh City-based HerbalNutrition Care ATD, told Sai Gon Giai phong newspaper that her company islooking for consultants on procedures for export to Japan.
Hafabo, a manufacturer of herbal hair and skin care productin Long An, said it is seeking way into AEON Vietnam’s shopping malls and evenfurther in AEON Japan’s.
Japan is now the biggest export market of Vietnam behind theUS and China. It has big tremendous demand for agricultural products, which areamong export staples of Vietnam.
Nguyen Thi Hong Minh, Chairwoman of the Association for FoodTransparency, said to enter a potential market like Japan, it is important forVietnamese businesses to build trust on quality, first of all meeting foodsafety standards.
Statistics from the Vietnamese Ministry of Industry andTrade, as of early October 2018, Vietnam’s total export value to Japan reached13.82 billion USD, up 12.2 percent over the same period of 2017.
Japan is also one of the four markets to which Vietnam'sexport turnover exceeded the 10 billion USD benchmark. -VNA
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Shrimp processed for exports (Photo: VNA) 
