Co-branding is now a growing international trend and offers Vietnamese businesses the easiest way to join the global market ( Photo: toquoc.vn)
HCM City (VNA) - Co-branding is now a growing international trend and offersVietnamese businesses the easiest way to join the global market.
Shoemaker Biti’s and jewellery manufacturer PNJ are among the first domestic firmsto embrace the trend.
Biti’s has obtained permission to use images from Disney’s famous film Frozenon its products, and PNJ has tied up with France’s Swarovski to make itsproducts in Vietnam.
“Buyingthe rights to use global brands has both improved Vietnamese enterprises andhelped customers get the best products,” Vuu Le Quyen, deputy general directorof Biti’s, was quoted as saying by Phu Nu (Women) newspaper.
Disney is also hoping that its tie-up with Biti’s will enable its products to enterVietnam through the latter’s 1,500 stores.
Dr Doan Dinh Hoang, a branding expert, said “Local enterprises have started towork with foreign brand names and the cooperation will benefit from bothparty’s strengths.”
Through co-branding, international brands can exploit new markets at low costwhile local companies get access to new financial sources, modern technologiesand, especially, their partners’ customers and markets. EconomistLe Ba Chi Nhan said the value of a brand would increase significantly if it canestablish a joint venture with a famous brand and develop together.
Pham Ngoc Hung, deputy chairman of the HCM City Enterprises Association, said“The famous Disney choosing a Vietnamese company to do business with provesthat the latter has met Disney’s strict requirements and that Vietnameseenterprises are growing enough to collaborate with big foreign companies.”
He agreedthat co-branding is the way for local companies to become bigger and develop inthe context of the growing global integration.
But some economists said Vietnamese firms should be careful because this is anew development in this country.
“Localbrands will be weaker or fully dependent on their foreign partners,” Nhanpointed out.-VNA
As many as 34 fine art products made from silk, rattan, bamboo and wood in the central coastal province of Quang Nam were granted the branding: “Crafted in Quang Nam”.
A program on building a brand strategy for the food industry will help increase recognition of Vietnam’s food products in the world market, thereby boosting the sector’s growth through stronger export
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According to targets adopted at the fifth Party Congress of the Management Board of the Ho Chi Minh City Export Processing and Industrial Zones Authority (HEPZA) on June 22, the zones aim for average capital attraction of 8–10 million USD per hectare, with a 70% disbursement rate of registered capital achieved on schedule.
This year’s event attracted more than 350 entries from cities and provinces across the country, reflecting growing interest in and commitment to the Fourth Industrial Revolution.
The new Government decree also simplifies loan procedures while expanding credit incentives to include organic and circular agriculture, allowing them to access preferential terms similar to those of high-tech and value-chain based agricultural production.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
Co-branding is now a growing international trend and offers Vietnamese businesses the easiest way to join the global market ( Photo: toquoc.vn) 
