Hanoi (VNA) -Enhancing the capacity of enterprises, especially in creating trademarks, is animportant requirement for enterprises to meet consumer demand in domestic andexport markets, heard a conference in Hanoi on December 27.

The Vietnam Fatherland Front Central Committee and the Ministry ofIndustry and Trade organised the event to promote the importance of Vietnamesetrademarks in the context of global integration.

Vu Ba Phu, Director of the Vietnam Trade Promotion Agency under theMinistry of Industry and Trade, said that 90 percent of Vietnamese enterprisesare of small and medium size, so they struggle to develop trademarks. Thisstops Vietnamese brands from finding a position in the domestic market.

To improve competitiveness, Phu suggested enterprises improve their brands,while oraganising effective distribution systems.

Nguyen Thai Dung, Deputy General Director of Big C Thăng Long, said CentralGroup (Big C’s parent company), Vietnam has successfully implemented programmespromoting Vietnamese regional specialities and brand names.

The group has also introduced Vietnamese enterprises to the world market, hesaid.

“When supporting exports of Vietnamese farm produce to world market, we foundthat Vietnamese products, despite attractive quality and taste, have weakbranding and packaging,” he added.

Notably, preliminary treatment and post-harvest preservation have not metstrict requirements of markets like Europe, Japan or the US.

Therefore, Central Group Vietnam has also provided market information andinstructed farmers on techniques to produce products suitable with demand indifferent import markets, Dung said. 

Truong Thi Ngoc Anh, Vice Chairwoman of the Vietnam Fatherland Front CentralCommittee, said the eight-year long campaign ‘Vietnamese people give priorityto use Vietnamese goods’ has changed the awareness and consumption behaviour ofVietnamese people.

“Consumers have become more interested in goods which come from Vietnam, thecapacity of Vietnamese enterprises has improved in technology and quality,while prices have fallen to suit consumers,” she said.

Le Viet Nga, Deputy Director of the Domestic Market Department, under theMinistry of Industry and Trade, said the proportion of Vietnamese goods insupermarkets was up to 70 per cent. At big supermarkets such as Big C andCoopmart, the percentage of Vietnamese goods exceeded 90 percent.

This is a result of the Ministry of Industry and Trade’s effective domestic marketdevelopment plan in association with the campaign of ‘Vietnamese people useVietnamese products’.

Some 90 stores sell Vietnamese goods titled ‘Proud of Vietnamese products’ in52 localities nationwide, Nga said.

The Ministry of Industry and Trade has also connected supply and demand tosupport the consumption of farm produce such as watermelon, lychee, custardapples and dragon fruit in large distribution systems such as Hapro, Coopmart,Lotte and Big C.

In the long run, to better connect supply and demand, Nga suggested enterprisesfocus on staying updated on investment, upgrading services and designinformation to meet consumer demand.

Distribution enterprises should prioritise domestically produced goods andsupport enterprises and farmers in producing goods to meet domestic and exportstandards.-VNA