Locally-made products have won consumers’ favour since a campaign titled“Vietnamese prioritise Vietnamese goods” was launched five years ago,President of the Vietnam Fatherland Front (VFF) Central Committee NguyenThien Nhan has said.
The front leader was speakingat a conference in Hanoi on October 11 to review the five-yearimplementation of the campaign, which, he said, has helped changeVietnamese consumers’ awareness of indigenous products.
Apart from generating more jobs and raising income for labourers, thecampaign has contributed to establishing a production and supply chain,said Nhan, who is also head of the Central Steering Committee of thecampaign.
According to him, under the programme,all cities and provinces will build communication channels with a “Proudof Vietnamese goods” slogan by 2020.
It also aimsto raise Vietnamese products’ market share at traditional supplychannels at remote, far-flung and rural areas to 80 percent, he added.
To realise the targets, the VFF President requiredrelevant ministries, branches and localities to roll out concreteprogrammes and plans to further popularise the campaign in the timeahead.
He urged enterprises to acceleratescientific-technological application while improving the quality andcompetitive edge of products and services.
A surveyconducted by Nielsen Company reveals that up to 90 percent of consumersin Ho Chi Minh City and 83 percent in Hanoi made sure that they willchoose Vietnamese goods.
A report presented by themunicipal and provincial steering committees of the campaign also showsthat locally-made products are appreciated by Vietnamese consumers.
In many localities, 80 percent of Vietnamese people prefermade-in-Vietnam garment and footwear products while 58 percent chooselocal food and vegetables.
Participants at the eventalso pointed out a range of bottlenecks hindering the implementation ofthe campaign such as cumbersome procedures, the presence of fakeproducts in the market and a loose coordination between businesses,producers and distributors.-VNA
The front leader was speakingat a conference in Hanoi on October 11 to review the five-yearimplementation of the campaign, which, he said, has helped changeVietnamese consumers’ awareness of indigenous products.
Apart from generating more jobs and raising income for labourers, thecampaign has contributed to establishing a production and supply chain,said Nhan, who is also head of the Central Steering Committee of thecampaign.
According to him, under the programme,all cities and provinces will build communication channels with a “Proudof Vietnamese goods” slogan by 2020.
It also aimsto raise Vietnamese products’ market share at traditional supplychannels at remote, far-flung and rural areas to 80 percent, he added.
To realise the targets, the VFF President requiredrelevant ministries, branches and localities to roll out concreteprogrammes and plans to further popularise the campaign in the timeahead.
He urged enterprises to acceleratescientific-technological application while improving the quality andcompetitive edge of products and services.
A surveyconducted by Nielsen Company reveals that up to 90 percent of consumersin Ho Chi Minh City and 83 percent in Hanoi made sure that they willchoose Vietnamese goods.
A report presented by themunicipal and provincial steering committees of the campaign also showsthat locally-made products are appreciated by Vietnamese consumers.
In many localities, 80 percent of Vietnamese people prefermade-in-Vietnam garment and footwear products while 58 percent chooselocal food and vegetables.
Participants at the eventalso pointed out a range of bottlenecks hindering the implementation ofthe campaign such as cumbersome procedures, the presence of fakeproducts in the market and a loose coordination between businesses,producers and distributors.-VNA
