The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The inaugural Bonjour Vietnam Festival took place in Paris on June 25-26, aiming to showcase the Vietnamese culture, people and agricultural products to French consumers.
Vietnam holds huge potential for fruit production, but food safety requirements may be among the major challenges to the country’s export of the products.
To help take Vietnamese lychee exports to the next level, a seminar entitled “Vietnamese lychees go global” was held in Hanoi to support and promote the global brand name of the popular Vietnamese fruit.
The 2021 Thieu lychee crop has generated over 6.8 trillion VND (over 296 million USD) in revenues from fruit sales and related services for the northern province of Bac Giang, according to the provincial People’s Committee.
“Thieu” lychees from Vietnam have hit the shelves of Carrefour Tongre supermarkets in Brussels, Belgium, since June 23 thanks to efforts of the Vinamex company and partners in bringing the Vietnamese specialty fruit to Europe to utilise the EU-Vietnam Free Trade Agreement (EVFTA).
First batches of Thieu lychee, a specialty fruit of Luc Ngan district in the northern province of Bac Giang, in the 2021 crop left for Japan on flights arranged by national flag carrier Vietnam Airlines on early May 27.
Vietnamese lychee was officially put up for sale in Singapore’s FairPrice supermarket chain, making the first year when the specialty fruit has been imported from the Southeast Asian country on a large scale.
The first batches of fresh “thieu” lychee to Japan, more than 2 tonnes in total, have gone through customs clearance at Japan's Narita International Airport and will be hitting shelves soon, according to the Plant Protection Department.
The first batch of Vietnamese “Golden Lychee” which distinguishes itself from other varieties with yellowish skin and fresh sweetness has arrived in Australia and hit shelves in West Australia and South Australia.
Lychee gardens in Hai Duong province are often in full bloom in February and March. During this time, bee breeders from across the country often bring the insects to those gardens.
Ministry of Agriculture, Forestry and Fisheries of Japan has sent a letter to Vietnam’s Plant Protection Department saying to open door for Vietnamese “thieu” lychee.
The northern province of Bac Giang is well-known for its litchi. This early litchi season, farmers in the in Phuc Hoa commune, Tan Yen district are happy as their litchis are selling at a good price.
