Vietnamese lychees confident of winning over consumer taste in Netherlands
Fresh lychees from Vietnam have hit the shelves of a supermarket in the Netherlands and received warm response, expecting to make further inroads into this market in the time ahead.
Vietnamese lychees have been successfully exported to many markets such as the Netherlands, France, Japan, and the Czech Republic (Photo: VNA)
Hanoi (VNA) – Fresh lychees from Vietnam havehit the shelves of a supermarket in the Netherlands and received warm response, expectingto make further inroads into this market in the time ahead.
To advertise Vietnamese lychees, the trade office ofVietnam in the Netherlands and the LTP ImportExport BV company have organised atasting programme at Thanh Hung Supermarket in Spijkenisse city.
The fruits for sale at this supermarket come from thebatch of nearly 1 tonnes of lychees that were farmed in Thanh Ha district, HaiDuong province, and arrived at Schiphol Airport on June 17 for distribution toAsian supermarkets in the Netherlands, France, and Germany.
Earlier, the sample lychees had been sent to all Asiansupermarkets in the Netherlands and won over great interest from their owners.
As a result, lychee orders from supermarkets in theNetherlands, France, Germany, and Norway, for between hundreds of kilogrammesand one tonne each, have been made, and the batches are scheduled to be shipped by air in the next one or two weeks.
E-commerce websites of the Netherlands and France have also swiftly receivedorders for Vietnamese lychees imported by LTP ImportExport BV.
Vo Thi Ngoc Diep, Trade Counsellor of Vietnam in theNetherlands, said this is the first time fresh lychees of Vietnam have beenimported via an official channel to the Netherlands, from which the fruit willbe distributed to neighbouring countries.
With those encouraging signs, Vietnamese lychees willhopefully continue making further inroads into the Dutch market in the comingyears.
Apartfrom the Netherlands, the fruit has also been successfully exported to France,Japan, and the Czech Republic, among others, which all have strict requirementsfor imported products./.
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Vietnamese lychees have been successfully exported to many markets such as the Netherlands, France, Japan, and the Czech Republic (Photo: VNA) 
