Vietnamese products hold dominant position in local distribution network
The “Vietnamese people use Vietnamese goods” campaign has helped raise consumer awareness about locally-produced goods and services, Deputy Minister of Industry and Trade Do Thang Hai said on August 12.
Hanoi (VNA) -ꦬ The “Vietnamese people use Vietnamese goods” campaign hashelped raise consumer awareness about locally-produced goods and services, DeputyMinister of Industry and Trade Do Thang Hai said on August 12.
Hemade the remarks during a conference held by the Ministry of Industry and Trade(MoIT) in Hanoi to review a project on the development of the domestic market inthe 2014-20 period and to put forward new tasks in the time to come. Asvice head of the national steering committee on the campaign, he added that overthe last six years the distribution network for Vietnamese goods has grown sustainably,raising the competitiveness of local businesses. Giventhat exports are currently hamstrung by COVID-19, Vietnam’s market of nearly100 million people offers an opportunity for local companies to surmount the challenges,he noted. EchoingHai’s view, Director of the Domestic Market Department at MoIT Tran Duy Dongunderlined that distribution is among the driving forces of economic growth inthe new context. Inthe time to come, the campaign will offer more incentives encouragingVietnamese companies to bolster the application of science and technology and tosupport industry and e-commerce at home and abroad. Findings from a public survey show that 67 percent of Vietnamese consumers prioritise Made-in-Vietnamproducts. Morethan 100 points of sale designed for Vietnamese goods have been set up in 61localities nationwide, and nearly 70 trade promotion activities for such products held around the country. Vietnamese-madegoods are present in up to 90 percent of the country’s distribution network,according to figures from the Domestic Market Department. Suchproducts also account for more than 60 percent of goods in foreign supermarketchains such as Lotte, AEON, and Big C./.
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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
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Illustrative image (Source: VNA) 
