Vietnamese products seek to increase presence in Japanese market
A week of Vietnam-Hanoi goods kicked off at the AEON Lake Town Mori in Japan’s Saitama prefecture on June 8 as part of a cooperation pact signed between the Vietnamese Ministry of Industry and Trade (MoIT), Hanoi authorities, and Japanese retail group AEON.
Japanese consumers select to buy Vietnamese dragon fruits (Photo: VNA)
Tokyo (VNA) – A week of Vietnam-Hanoigoods kicked off at the AEON Lake Town Mori in Japan’s Saitama prefecture onJune 8 as part of a cooperation pact signed between the Vietnamese Ministry ofIndustry and Trade (MoIT), Hanoi authorities, and Japanese retail group AEON.
Joining the event are nearly 20Vietnamese firms operating in the fields of garment-textile, food, household appliance,and interior decoration. Their display at the AEON Lake Town Mori is part ofthis year’s Vietnamese goods week programme, which is running across 40 AEON supermarketsand malls in Japan between June 4 and 10. The programme also features businessnetworking, Vietnamese cuisine, and Vietnamese traditional music performances.
Speaking at the opening ceremonyin Saitama, Ta Hoang Linh, Director of the MoIT’s European-American MarketDepartment and head of the project on fostering Vietnamese businesses’ directparticipation in foreign distribution systems, said Japan is an importantpartner of Vietnam with bilateral trade hitting about 38 billion USD in 2018.Vietnam has become an investment destination for Japanese firms in recent years,he added.
Linh said the MoIT signed amemorandum of understanding on cooperation with the AEON group last year tofacilitate Vietnamese companies in expanding their export markets and joiningthe global supply chain.
Based on effective outcomes ofthe week of Vietnamese goods in 2018, this year’s edition is held, reflectingthe strengthened collaboration between the two governments and their businesscommunities, he stressed.
Toshiya Gotou, an official of theAEON group, said Japanese consumers are interested more in Vietnamese productsand recommended Vietnamese firms to pay attention to pesticide issues relatedto their fresh farm produce.
AEON is committed to boosting theexport turnover of Vietnamese products via its retail system to 500 million USDin 2020 and 1 billion USD in 2025, he said.
Director of the Hanoi Centre forInvestment, Trade, and Tourism Promotion Nguyen Gia Phuong said the programmehas enabled Vietnamese suppliers, particularly small- and medium-sized enterprises,to showcase their products and exchange experience to meet AEON’s standards inJapan, and in some of the group’s key markets like China, Malaysia, andIndonesia.-VNA
Japan’s large import demand is a good opportunity for Vietnamese businesses to expand their market shares in the country, as well as access other potential markets through the global distribution network of the Japanese group AEON, experts said at a workshop held in Ho Chi Minh City on April 23.
Japanese-based retail giant AEON is targeting bulk purchases of high-quality materials from Vietnam, Shiotani Yuichiro, General Director of AEON Topvalu Vietnam, said at a conference to connect Vietnamese firms with AEON’s supply chain held in Hanoi on April 25.
A week for Vietnamese goods this year will be held at the Aeon supermarket chain in Saitama prefecture and Kanto region in Japan from June 5-12, according to organisers.
A Vietnam fair was launched on June 7 at 46 supermarkets and malls of AEON group in Kanto region, including AEON Lake Town Mori in Saitama prefecture – one of three largest AEON malls.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
Japanese consumers select to buy Vietnamese dragon fruits (Photo: VNA) 
