Vietnamese rice hits the shelves of E.Leclerc Viry Châtillon hypermarket
A Vietnamese rice product has for the first time been put on the shelves of E.Leclerc Viry Châtillon, a hypermarket run by top French retailer E.Leclerc, as part of a programme run by the Vietnam Trade Office in France.
Tasting Vietnamese rice at E.Leclerc Viry Châtillon (Photo: VNA)
Paris (VNA) – A Vietnamese rice product has forthe first time been put on the shelves of E.Leclerc Viry Châtillon, a hypermarketrun by top French retailer E.Leclerc, as part of a programme run by theVietnam Trade Office in France.
The product branded ‘Com Vietnam’ is produced by Loc TroiGroup, a leading provider of agricultural services and products in Vietnam. It was introduced in the E.Leclerc hypermarket chain onSeptember 2 during the office’s Vietnamese mid-autumn week event.
Rice is a key commodity in a scheme on facilitating Vietnamese enterprises’ participation in foreign distribution networks. It tooknearly two years for Vietnamese rice products to be officially available onshelves in France.
Loc Troi CEO Nguyen Duy Thuan said two years ago, Loc Troi becamethe first company to export Vietnamese rice to Europe within the framework of theEU-Vietnam Free Trade Agreement (EVFTA).
Director of E.Leclerc Viry Châtillon Thierry Jodet said LocTroi’s rice product was selected as it has met all requirements in terms of quality, taste, and price.
Under the mid-autumn week event, ‘Com Vietnam’ will beintroduced at a hypermarket run by French multinational retail and wholesalingcorporation Carrefour on September 6.
Carrefour and E.Leclerc together operate nearly 800hypermarkets and over 3,000 supermarkets across France./.
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Tasting Vietnamese rice at E.Leclerc Viry Châtillon (Photo: VNA) 
