Hanoi (VNA) - Vietnam advanced in the latest consumer confidence r🔜anking by global information and measurement company Nielsen.
The firm said in an online report released on February 17 that Vietnam's consumer confidence index reached 108 points in Q4/2015, up three points over Q3/2015.
This helped the country rank sixth globally in terms of optimism in the fourth quarter, compared with its tenth position recorded in the third.
Nielsen Vietnam General Director Vaughan Ryan said that, with sharply rising consumer spending, retailer sentiment had clearly improved during the last Lunar New Year holidays – the busiest shopping season of the year.
The report said consumers were willing to spend big, although saving remained a growing trend in the context of rising living costs.
Sixty percent of Vietnamese people reduced spending on cooking gas, electricity and clothes, and about half of them cut expenses on entertainment and telephone communication in the past year.
Vietnamese people are more concerned about building a solid financial foundation for their future, just like those surveyed in other Southeast Asian nations.
Seventy-nine percent (up one percentage point quarter-on-quarter) of Vietnamese consumers affirmed this, followed by Indonesia (75 percent), the Philippines (65 percent), Singapore (64 percent), Malaysia (63 percent) and Thailand (60 percent).
However, 44 percent of Vietnamese consumers (up two percentage points) said they were willing to reserve money for travel and vacations, 38 percent (up two percentage points) were willing to buy new technological products, and 37 percent (up three percentage) were willing to use recreation services.
ANZ Bank also reported record high consumer confidence in Vietnam last December.
"Vietnam's economic outperformance from both an external and now a likely domestic perspective is confirmed," Glenn Maguire, the chief economist of the bank in South Asia, ASEAN and the Pacific said.
"Our final reading of the Vietnam consumer confidence index leaves us in no doubt that the country will be one of Asia's outperforming economies in the period 2016 to 2017," he said.
The Nielsen report also pointed out that Southeast Asian nations were the most optimistic in the world. The Philippines ranked second globally with the consumer confidence index reaching 117 points in the last quarter, while Indonesia ranked third at 115 points, and Thailand ranked fourth at 114 points.-VNA
Premium packaging plays a crucial role during the run-up to the Tet (Lunar New Year) period, according to a Consumer Study report on Tet 2015 from market research firm Nielsen Vietnam.
Final consumption expenditure in Vietnam was estimated at 70 percent last year by the World Bank, making the country among Asia’s top 5 retail markets.
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Deputy PM Tran Hong Ha urged countries to work together to remove supply chain bottlenecks, expand market access, strengthen cooperation in smart customs procedures, mutually recognise technical standards, and eliminate unnecessary protectionist barriers to boost trade and investment.
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The article by Cuba’s Inter Press Service detailed how Vietnamese private enterprise Agri VMA leased 1,000 ha of land in Los Palacios district, Cuba’s westernmost province of Pinar del Río, for rice cultivation over a three-year period. The project’s first harvest in 2025 recorded an impressive yield of 7.2 tonnes per hectare, far exceeding the local average of 1.6 tonnes.
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The festival marks a significant milestone in promoting the brand, value, and legacy of traditional fish sauce - a product deeply rooted in the island’s identity and history spanning over 200 years.