Vietnam’s e-commerce – promising market for RoK firms
Shopee Korea, one of the biggest e-commerce platforms in Southeast Asian, said Vietnam has emerged as a rapidly growing market, ranking first in the number of orders and second in sales among the markets where Shopee offered its mega sale - 9/9 Super Shopping Day.
Nearly 75% of Vietnamese Internet users optimised online platforms to shop for a wide range of products. (Photo: Kyanon)
Seoul (VNA) - Shopee Korea, one of thebiggest e-commerce platforms in Southeast Asian, said Vietnam has emerged as arapidly growing market, ranking first in the number of orders and second insales among the markets where Shopee offered its mega sale - 9/9 Super ShoppingDay.
Last year, the Vietnamese e-commerce market was valuedat 16.4 billion USD, a three-fold rise over the past five years. Vietnam wasalso recognised by the US’s eMarketer as one of the top five countries in theworld for e-commerce growth.
Shopee Korea cited statistics by the White Book onVietnamese E-Business 2022 showing that nearly 75% of local Internet users optimisedonline platforms to shop for a wide range of products.
The average annual purchase amount per person was expandedby more than double digits as compared with the previous year, and the purchasingpower was also increasing.
Notably, Korean beauty products were among the best-sellerson Shopee Vietnam, followed by those related to K-pop and food, Shopee Koreasaid, forecasting that the demand for Korean products in Vietnam will continueto rise in the time ahead.
Kwon Yoon-ah, Branch Office Manager of Shopee Korea,called the Vietnamese market a “blue ocean” expected to grow further in thefuture./.
An international workshop discussing opportunities to connect and expand markets for Vietnamese exports via cross-border e-commerce partnership with Amazon was jointly held by the Ministry of Industry and Trade (MoIT) and the People’s Committee of Ho Chi Minh City on September 14.
Vietnam has enjoyed an increase in exports via e-commerce in recent years, with many micro-, small- and medium-sized enterprises (MSMEs) are in a prime position to reap significant benefits from the rapid growth of the e-commerce sector.
The shift towards exports via e-commerce platforms is likely to continue as technology is evolving and businesses are adapting to the changing market landscape, especially since the COVID-19 pandemic broke out, heard a seminar held by the Vietnam Industry and Trade Review in Hanoi on October 19.
The event aimed to update businesses on new regulations and compliance requirements regarding US tax, trade, and customs policies, while offering practical solutions to facilitate exports amid shifting trade dynamics.
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The participation of H&M, one of the world's largest fashion corporations, in Vietnam International Sourcing 2025 in Ho Chi Minh City in early September is considered a special highlight, opening up many cooperation opportunities for Vietnamese businesses in the fashion, textiles and sustainable supply chains.
This latest order builds on a previous agreement signed at the Singapore Airshow last year for 40 engines, bringing the total number of Trent 7000 engines ordered by the airline to 80.
Minister of Industry and Trade Nguyen Hong Dien acknowledged that despite concerted efforts by ministries and local authorities in combating fake and substandard goods, the situation remains highly complicated, attributing the persistent challenges to high profits luring numerous participants, increasingly sophisticated violations, limited resources within enforcement agencies.
The group also placed among the Top 5 energy companies in Southeast Asia and secured the top spot among the largest Vietnamese enterprises featured on the list.
The zone will cover 1,881 ha, comprising functional areas for production, logistics, trade and services, digital technology industry, information technology, and innovation.
Dung underlined several key objectives, including a comprehensive review of the legal framework governing SOEs, and called for updates that reflect international standards and support modern, transparent governance.
While the US market has become more difficult to access due to new tax policies, Australia could play the role of a trade cushion, helping to reduce shocks and maintain export momentum for Vietnam's shrimp industry.
Nearly 75% of Vietnamese Internet users optimised online platforms to shop for a wide range of products. (Photo: Kyanon) 
