Vietnam received more than 8.8 million foreign tourist arrivals in the first half of 2024, surging nearly 60% year-on-year and rising 4% from the same period in 2019 – the time before the COVID-19 breakout. This more than attests to the recovery of the tourism sector, according to experts.
The tourism sector is recovering. (Photo: VietnamPlus)
Hanoi (VNA) -ไ Vietnam received more than 8.8 million foreign tourist arrivals in the first half of 2024, surging nearly 60% year-on-year and rising 4% from the same period in 2019 – the time before the COVID-19 breakout. This more than attests to the recovery of the tourism sector, according to experts.
Statistics from the Vietnam National Authority of Tourism (VNAT) showed that during the six-month span, the country also served 66.5 million domestic tourists.
Total revenue from tourism services was 436.5 trillion VND (17.23 billion USD), up 1.3 fold against the same time last year.
Notably, the number of foreign arrivals increased over 5% to 1.2 million in June although this is the low season for international tourism.
The Republic of Korea and China were the largest sources for Vietnamese tourism, accounting for nearly 26% and more than 21%, respectively, of the market share. They were followed by Taiwan (China), Japan and Malaysia.
The VNAT said the East Asian market was the key motive for the recovery of the non-smoke industry, with the number of tourists from China shooting up nearly 230%, Taiwan (China) 96%, the RoK 42% and Japan 39% year-on-year.
International visitors are watching a water puppetry show in Duong Lam village in Hanoi’s outlying district of Son Tay. (Photo: VietnamPlus)
The Southeast Asian markets were also on track of recovery, with those from Indonesia escalating 116%, the Philippines 57%, Laos nearly 20%, and Cambodia 17%.
Furthermore, the number of foreign visitors hailing from European countries and regions eligible for Vietnam’s unilateral visa waiver programme that allows their maximum stay of 45 days also increased in the month. Impressive growth was recorded in Russia (75%), Italy (67%), Spain (43%), France (37%), Denmark (33%) and Germany (32%).
Ho Chi Minh City was the champion in terms of tourism revenue in the first half with 96.2 trillion VND, a year-on-year increase of 15%. Hanoi ranked second with a revenue of 55.4 trillion, surging 23% year-on-year.
The cities logged a sharp rise in the number of foreign tourist arrivals during the period. HCMC received 2.7 million, up 38%, while Hanoi welcomed 3.14 million, up 53%.
Ho Chi Minh City leads the nation in terms of tourism revenue in the first half of the year, with 92.6 trillion VND. (Photo: VietnamPlus)
The central province of Khanh Hoa, home to renowned Nha Trang and Cam Ranh resort cities, was in the third place, with revenue of over 26 trillion VND, up 97% year-on-year.
Coming in the fourth place was the northern province of Quang Ninh, home to UNESCO Heritage Site Ha Long Bay, with a revenue of 22.2 trillion VND, rising 34%.
The north central province of Thanh Hoa ranked fifth as it pocketed more than 19.8 trillion VND. The locality has been recently dubbed “a rising star” among the nation’s top destinations for domestic visitors.
Foreign visitors do Tai Chi exercise on a Ha Long Bay cruise. (Photo: VietnamPlus)
Experts attributed the robust tourism growth to the relaxed visa policy as well as a wide range of promotion programmes held by the sector and the Government.
Vietnam aims to turn tourism into a true spearhead economic sector with green growth and world leading development capacity by 2030.
This is part of a masterplan on the tourism system for the 2021 - 2030 period, with a vision to 2045 approved by Deputy Prime Minister Tran Hong Ha on June 13.
The plan targets 25 - 28 million international arrivals, 130 million domestic travellers, and an annual growth rate of 8 - 9% in the number of domestic tourists for 2025. By 2030, the international tourist number is hoped to reach 35 million and post an annual increase of 13 - 15% while domestic travellers hit 160 million and grow 4 - 5% annually.
Tourism is expected to directly contribute 8 - 9% and 13 - 14% of gross domestic product (GDP) by 2025 and 2030, respectively.
Under the master plan, this sector will create about 6.3 million jobs, including 2.1 million direct jobs, by 2025 and 10.5 million jobs, including 3.5 million direct ones, by 2030./.
Tourists have thronged the Vinh Hy tourism village in Ninh Hai district, the south central province of Ninh Thuan for its idyllic natural beauty and fascinating experiences.
Tourists from the Republic of Korea (RoK) are increasingly interested in destinations in Vietnam, according to a survey conducted by Rankify Korea website.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.