Illustrative image (Source: Viettel) HCM City (VNS/VNA) - Mytel,Viettel’s mobile company in Myanmar, has signed up more than two millionsubscribers in just one month since officially starting operations.
This is Viettel’s quickest to two million in anyof its 11 markets around the world, including Vietnam, and is an achievementfew telecom companies anywhere in the world can match considering the globalslowdown in the industry.
The Vietnamese market used to hold world recordsfor the fastest growth, but Viettel still needed one year to reach two million.
Hitherto, the fastest to two million subscriberswas by Halotel, Viettel’s Tanzanian operation, which took nine months.
According to Nguyen Thanh Nam, Mytel’s generaldirector, two million subscribers is a milestone for Mytel since the number isbig enough for achieving economies of scale.
“A large customer base will enable Mytel to carryout promotion campaigns to attract new clients,” he said.
Before starting operations, Viettel’s target wasto sign up two to three million customers in 2018.
However, within one month of starting operations(on June 9), Mytel reached the two million mark, with 4G subscribers accountingfor 70 percent.
In Myanmar, it is the only operator to provide 4Gservices nation-wide using its 30,000km of fibre-optic cable, which make up 50percent of the country’s total cable infrastructure.
Mytel has a nation-wide distribution system with50 stores and 50,000 sales agents, 70 percent of them in rural and remote areas.
Mytel charges calls in one-second blocks insteadof 15- or 20-second blocks like its competitors do.
Besides its huge infrastructure and distributionsystem and attractive products, careful market research into local people’s mindsetand habits has also helped Mytel grow rapidly.
Viettel Group made profits in eight of its 10overseas markets —Peru, Cambodia, Laos, Haiti, Burundi, East Timor, Mozambique,and Cameroon —in the first half of this year.
Myanmar is the biggest in terms of populationand is expected to grow at the fastest rate this year and make a substantialdifference to Viettel’s international growth.
Mytel now targets four million subscribers by theend of this year and breaking even by the end of 2019.
Its capital of 1.5 billion USD represents 66 percentof all Vietnamese investment in Myanmar. With the project, Vietnamclimbed from 10th place to seventh in the list of 49 countries andterritories investing in Myanmar, and was the second largest ASEAN investor asof June 2017.-VNS/VNA
This is Viettel’s quickest to two million in anyof its 11 markets around the world, including Vietnam, and is an achievementfew telecom companies anywhere in the world can match considering the globalslowdown in the industry.
The Vietnamese market used to hold world recordsfor the fastest growth, but Viettel still needed one year to reach two million.
Hitherto, the fastest to two million subscriberswas by Halotel, Viettel’s Tanzanian operation, which took nine months.
According to Nguyen Thanh Nam, Mytel’s generaldirector, two million subscribers is a milestone for Mytel since the number isbig enough for achieving economies of scale.
“A large customer base will enable Mytel to carryout promotion campaigns to attract new clients,” he said.
Before starting operations, Viettel’s target wasto sign up two to three million customers in 2018.
However, within one month of starting operations(on June 9), Mytel reached the two million mark, with 4G subscribers accountingfor 70 percent.
In Myanmar, it is the only operator to provide 4Gservices nation-wide using its 30,000km of fibre-optic cable, which make up 50percent of the country’s total cable infrastructure.
Mytel has a nation-wide distribution system with50 stores and 50,000 sales agents, 70 percent of them in rural and remote areas.
Mytel charges calls in one-second blocks insteadof 15- or 20-second blocks like its competitors do.
Besides its huge infrastructure and distributionsystem and attractive products, careful market research into local people’s mindsetand habits has also helped Mytel grow rapidly.
Viettel Group made profits in eight of its 10overseas markets —Peru, Cambodia, Laos, Haiti, Burundi, East Timor, Mozambique,and Cameroon —in the first half of this year.
Myanmar is the biggest in terms of populationand is expected to grow at the fastest rate this year and make a substantialdifference to Viettel’s international growth.
Mytel now targets four million subscribers by theend of this year and breaking even by the end of 2019.
Its capital of 1.5 billion USD represents 66 percentof all Vietnamese investment in Myanmar. With the project, Vietnamclimbed from 10th place to seventh in the list of 49 countries andterritories investing in Myanmar, and was the second largest ASEAN investor asof June 2017.-VNS/VNA
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