VinFast, PT Arimbi Amartapura expand showroom network in Indonesia
Under the MoU, VinFast will leverage Amarta's extensive market expertise and 25 years of experience to establish 22 new showrooms between 2025 and 2027, focusing on major cities such as Greater Jakarta and Bandung.
Pham Sanh Chau, CEO of VinFast Asia (left) and Angga Prawira Awang, CEO of Amarta at the signing ceremony. (Photo: VNA)
Hanoi (VNA)ꦯ – Vietnam’s leading electric vehicle (EV) maker VinFast has signed a Memorandum of Understanding (MoU) with PT Aribi Amartapura (Amarta), one of Indonesia's leading vehicle distributors, to accelerate the expansion of its showroom network in Indonesia.
Under the MoU, VinFast will leverage Amarta's extensive market expertise and 25 years of experience to establish 22 new showrooms between 2025 and 2027, focusing on major cities such as Greater Jakarta and Bandung. Of these, 11 showrooms are set to open in 2025, with the earliest expected to launch this month.
The partnership with Amarta will not only significantly expand VinFast's existing dealership network in Indonesia but also align with its global shift to a dealership model, optimising operations, reducing costs, and strengthening brand presence in international markets.
Pham Sanh Chau, CEO of VinFast Asia, said that VinFast is excited to collaborate with Amarta to bring its smart, eco-friendly electric vehicles closer to Indonesian consumers.
He said the partnership allows VinFast to fully capitalise on Amarta's deep local expertise, laying a strong foundation for VinFast to become a household name in electric mobility.
Angga Prawira Awang, CEO of Amarta, said that he believes that by combining Amarta's local market insights with VinFast's superior product quality and affordable pricing, they can deliver exceptional value to Indonesian customers while promoting green mobility and a sustainable future.
Vietnamese Ambassador to Indonesia Ta Van Thong (third, from left), Chairwoman of Amarta Group (middle), and Former Indonesian Ambassador to Vietnam Pitono Purnomo (second from left) at the signing ceremony. (Photo: VNA)
VinFast is making new, strong strides in the Indonesian market, reaffirming its commitment to driving the local green transition.
To date, the company has partnered with 14 dealers, which operates 21 stores across Jakarta, Bandung, Surabaya, Bali, and other key locations, offering consumers a diverse range of electric vehicles, including the mini e-SUV models VF 3, VF 5, and VF e34.
In just over a year since entering the market, Vietnamese billionaire Pham Nhat Vuong's comprehensive "For a Green Future" electric vehicle ecosystem has built a strong presence in Indonesia with the launch of VinFast, an electric car manufacturer; GSM's electric ride-hailing service; and V-GREEN, a charging infrastructure company.
These recent milestones further reaffirm VinFast's long-term commitment to advancing a greener, cleaner, and more sustainable future in the country./.
The number of pre-orders for the four VinFast Green models - Minio Green, Herio Green, Nerio Green, and Limo Green - designed specifically for ride-hailing services, is expected to increase in the next few days as pre-order incentives will be available by the end of March 24.
TIME editors note that while much of the world was mired in geopolitical uncertainty during 2024, businesses across the Asia-Pacific enjoyed an upbeat year. VinFast, which ranks 101st, outperformed numerous established automotive brands and stands as the sole Vietnamese company in the top 200.
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