After 5 years of implementation, the "Vietnamese give priority to useVietnamese goods" campaign has earned positive results, the VietnamBusiness Forum Magazine (VBF) said on May 22.
Many Vietnamesebrands have gained larger market share in commercial centres,supermarkets, shops and in rural and remote areas, while consumers alsohave supported and used more and more Vietnamese goods. 2014 marks thefifth year of the implementation of the campaign.
Over the time,it has been aggressively deployed, creating a consensus response in thewhole society. Despite the difficulties caused by the economicrecession, businesses still strive to improve the quality of their goodsand services at reasonable prices, which helps gain consumers'increasing trust.
In particular, 70 percent of domesticconsumers trust the quality of Vietnamese goods which account for 70-90percent in the modern distribution system. Many products haveincreasingly captured the tastes of Vietnamese such as food, textileproducts, clothing, kid toys, household items and school supplies.
At a meeting to review the results of the implementation of thecampaign "Vietnamese give priority to use Vietnamese goods" held by itsCentral Steering Committee, Chairman of the Vietnam Fatherland FrontNguyen Thien Nhan said that "Encourage patriotism – Produce cheap buthigh quality goods - Enhance communications " are the three main pillarsof the campaign.
Recently, Prime Minister Nguyen Tan Dungapproved a domestic market development plan that shares a connectionwith the campaign "Vietnamese give priority to use Vietnamese goods”during the period 2014-2020. The purpose of the project is to developthe domestic market and help consumers become aware of manufacturingcapabilities of Vietnamese enterprises and the quality of domesticproducts, goods and services.
The project aims at building aconsumer culture based on patriotism and national pride in the longterm. In addition, the programme aims to develop the domestic market, tomeet the needs of producers and consumers, to promote the developmentof distribution systems (with domestic enterprises as the core) tofacilitate the bringing of local goods to the hands of consumers toenhance purchasing power, stabilise market and improve people’s lives.
In the past 5 years, several measures have been taken to bring thebest performance for the campaign. Particularly, due attention has beenpaid to combating smuggling, fake goods, intellectual propertyviolations and illegal business behaviour. This has made a fundamentalchange in the management of goods circulated on the market, protectingconsumers and Vietnamese businesses.
The domestic marketdeveloment plan also offered four groups of measures which should betaken as following: helping change the perception and behaviour of thecommunity towards domestic goods; supporting the sustainabledistribution system of Vietnamese products; enhancing competitiveness ofVietnamese enterprises, cooperatives, small businesses in tradingactivities; improving the effectiveness of the inspection and controlof the market and protecting consumers' rights.
On the task ofdeveloping sustainable distribution system of goods with a priority forVietnamese goods, it is crucial to study and propose policies tostrengthen and expand the distribution system, to build moderndistribution channels for Vietnamese goods, to diversify forms ofdistribution, to set a sustainable retail system for Vietnamese goods.
The total funding for the implementation of the domestic marketdevelopment plan associated with "Vietnamese give priority to useVietnamese goods” campaign during the period 2014 - 2020 is expected toreach approximately 228.93 billion VND.-VNA
Many Vietnamesebrands have gained larger market share in commercial centres,supermarkets, shops and in rural and remote areas, while consumers alsohave supported and used more and more Vietnamese goods. 2014 marks thefifth year of the implementation of the campaign.
Over the time,it has been aggressively deployed, creating a consensus response in thewhole society. Despite the difficulties caused by the economicrecession, businesses still strive to improve the quality of their goodsand services at reasonable prices, which helps gain consumers'increasing trust.
In particular, 70 percent of domesticconsumers trust the quality of Vietnamese goods which account for 70-90percent in the modern distribution system. Many products haveincreasingly captured the tastes of Vietnamese such as food, textileproducts, clothing, kid toys, household items and school supplies.
At a meeting to review the results of the implementation of thecampaign "Vietnamese give priority to use Vietnamese goods" held by itsCentral Steering Committee, Chairman of the Vietnam Fatherland FrontNguyen Thien Nhan said that "Encourage patriotism – Produce cheap buthigh quality goods - Enhance communications " are the three main pillarsof the campaign.
Recently, Prime Minister Nguyen Tan Dungapproved a domestic market development plan that shares a connectionwith the campaign "Vietnamese give priority to use Vietnamese goods”during the period 2014-2020. The purpose of the project is to developthe domestic market and help consumers become aware of manufacturingcapabilities of Vietnamese enterprises and the quality of domesticproducts, goods and services.
The project aims at building aconsumer culture based on patriotism and national pride in the longterm. In addition, the programme aims to develop the domestic market, tomeet the needs of producers and consumers, to promote the developmentof distribution systems (with domestic enterprises as the core) tofacilitate the bringing of local goods to the hands of consumers toenhance purchasing power, stabilise market and improve people’s lives.
In the past 5 years, several measures have been taken to bring thebest performance for the campaign. Particularly, due attention has beenpaid to combating smuggling, fake goods, intellectual propertyviolations and illegal business behaviour. This has made a fundamentalchange in the management of goods circulated on the market, protectingconsumers and Vietnamese businesses.
The domestic marketdeveloment plan also offered four groups of measures which should betaken as following: helping change the perception and behaviour of thecommunity towards domestic goods; supporting the sustainabledistribution system of Vietnamese products; enhancing competitiveness ofVietnamese enterprises, cooperatives, small businesses in tradingactivities; improving the effectiveness of the inspection and controlof the market and protecting consumers' rights.
On the task ofdeveloping sustainable distribution system of goods with a priority forVietnamese goods, it is crucial to study and propose policies tostrengthen and expand the distribution system, to build moderndistribution channels for Vietnamese goods, to diversify forms ofdistribution, to set a sustainable retail system for Vietnamese goods.
The total funding for the implementation of the domestic marketdevelopment plan associated with "Vietnamese give priority to useVietnamese goods” campaign during the period 2014 - 2020 is expected toreach approximately 228.93 billion VND.-VNA
