VNA General Director delivers speech at OANA’s 52nd Executive Board Meeting
General Director of the Vietnam News Agency Vu Viet Trang gave a speech on how news agencies reach the young audience at the first discussion session of the 52nd Executive Board Meeting (EBM) of the Organisation of Asia-Pacific News Agencies (OANA), which opened in Tokyo, Japan on March 7.
VNA General Director Vu Viet Trang speaks at the meeting (Photo: VNA)
Tokyo (VNA) – General Director of the Vietnam News Agency Vu Viet Trang gave aspeech on how news agencies reach the young audience at the first discussion session of the 52nd Executive Board Meeting (EBM) of the Organisationof Asia-Pacific News Agencies (OANA), which opened in Tokyo, Japan onMarch 7.
According to Trang, understanding thecharacteristics and needs of the public, including young people, is one of theimportant factors for media organisations to reach the right audience, makingnews closer to youth, especially in the context that young people are increasinglychoosing social networks to get information rather than traditional media channelssuch as print newspapers, television, or radio, and even websites.
VNA General Director Vu Viet Trang at the meeting (Photo: VNA)
She said that based on therequirements of GenZ audience and the recent media landscape, VNA has workedout several solutions, including diversifying informationcontent, distributing information through multiple channels, and integrating textwith images and videos.
Additionally, current affairs topicsare organised alongside documentary features, she noted.
These solutions enable VNA's clients(media organisations) to conveniently utilise VNA's information to producemultimedia products tailored to the preferences of young audience, she added.
VNA General Director Vu Viet Trang meets bilaterally with President of Japan's Kyodo News Toru Mizutani (Photo: VNA)
During her presentation, she alsointroduced journalistic products that apply digital technology, and information channelson social network platforms of VNA’s units.
News agencies must invest indeveloping technology-based media products, while maintaining thecore value of journalism, Trang said. By doing so, news agencies canfulfill the duty of nurturing the young audience habits of reading, watching, and listening in the era of digital technology.
In his opening remarks, OANA President and Managing Director of the Islamic Republic News Agency (IRNA) Ali Naderi affirmed thatthe meeting's theme is consistent with the trend of the times as news agenciesare trying to change to adapt to the public in the digital age.
Within the framework of the event, OANA’sTripartite Working Group including AA (Turkey), VNA and IRNA (Iran) announcedproposals to promote member firms to participate in the organisation’s activities.The working group also proposed expanding the OANA Awards to include photo andarticle categories to honour reporters from OANA member agencies.
VNA General Director Vu Viet Trang and General Director of MONTSAME News Agency of Mongolia Sodontogos Erdenetsogt (Photo: VNA)
Participants also discussed measures to improveinformation-sharing efficiency, expand cooperation within the OANA framework,and finance-related issues.
On the sidelines of the event, VNAGeneral Director Trang had separate meetings with President of Japan's Kyodo News ToruMizutani, and General Director of MONTSAME News Agency of Mongolia SodontogosErdenetsogt./.
General Director of the Vietnam News Agency Vu Viet Trang met with Minister of Foreign Affairs Park Jin on November 8 during her working visit to the Republic of Korea.
Deputy General Director of the Vietnam News Agency (VNA) Doan Thi Tuyet Nhung is leading the agency’s delegation to the fifth World Media Summit (WMS) that opened in Guangzhou, the capital of China’s Guangdong province, on December 3.
Deputy General Director of the Vietnam News Agency (VNA) Doan Thi Tuyet Nhung is leading the agency’s delegation to the fifth World Media Summit that opened in Guangzhou, the capital of China’s Guangdong province, on December 3.
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A hub for sharing best practices, the event aims to forge solutions for financial sustainability, public media contracts, audience engagement, content innovation, and newsroom restructuring. It is also a moment for Vietnam’s media to accelerate its progress and figure out what the “revolutionary press” means in a new era.
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Bernama CEO Datin Paduka Nur-ul Afida Kamaludin said VNA has been a consistent and reliable partner in OANA, contributing actively to the regional media landscape through content sharing, coordination, and policy discussions. Their coverage of ASEAN and Indochina issues adds valuable perspectives. Bernama appreciates the collaboration with VNA.
VNA General Director Vu Viet Trang speaks at the meeting (Photo: VNA) 
VNA General Director Vu Viet Trang at the meeting (Photo: VNA)
VNA General Director Vu Viet Trang meets bilaterally with President of Japan's Kyodo News Toru Mizutani (Photo: VNA) 
VNA General Director Vu Viet Trang and General Director of MONTSAME News Agency of Mongolia Sodontogos Erdenetsogt (Photo: VNA) 
