Thirty Vietnamese enterprises have sold goods on Amazon. (Source: AFP)
Hanoi (VNS/VNA) -Thirty Vietnamese enterprises have sold goods on Amazon, reported the VietnamTrade Promotion Agency (Vietrade).
To help Vietnamese businesses,especially small and medium-sized enterprises, boost exports via e-commerce,the agency works with Amazon Global Selling to implement the export promotionprogramme.
The agency and Amazon selected105 businesses to participate in the programme last year.
These businesses have beenguided on creating accounts, advertising products and developing brands onAmazon's platform.
They were also giveninformation on markets and export processes for the US.
Currently, 83 Vietnamesebusinesses have accounts on Amazon, of which 30 have sold goods with trademarksof Vietnamese businesses.
Vietrade launched a nationalprogramme on trade promotion last year to help enterprises expand exportmarkets and develop domestic markets.
The agency has used theallocated funds for the programme to support more than 10,000 businesses andattract 1.5 million to events under the programme and shop including nearly100,000 commercial transactions.
Businesses traded and signedcontracts during trade promotion activities with a total value of nearly 5billion USD.
Direct sales at regional fairsreached nearly 200 billion VND (8.6 million USD).
Last year, Vietrade also signedseven memorandums of understanding with foreign trade promotion organisationsand helped Vietnamese business delegations participate in 14 big prestigiousfairs and exhibitions at home and abroad.
It also organised 11 Vietnamesetrade delegations at markets of the US, Russia, Eurasian Economic Union (EAEU),Japan, China, Romania, Bulgaria, Hungary and Czech Republic.
The agency hopes to continueinnovating and improving the quality and efficiency of the national programmeon trade promotion along the value chain from product development to brandbuilding and market penetration support within this year.
The agency also said it wouldstrengthen international trade promotion activities in Vietnam by invitingimporters and international partners to come to the country to explore the market;organising international trade fairs, conferences of international commodities;and creating conditions for domestic enterprises to contact foreign importers./.
One hundred Vietnamese firms have been chosen to list their products on Amazon from June 6, 2019, under a long-term programme between the Vietnam Trade Promotion Agency (VTPA) and Amazon Global Selling.
Amazon has established a subsidiary in Vietnam, head of Amazon Global Selling Vietnam Tran Xuan Thuy told media at the Vietnam Online Marketing Forum on August 14.
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Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Thirty Vietnamese enterprises have sold goods on Amazon. (Source: AFP) 
