Agritourism to be added to new-style rural area building programme
The Ministry of Agriculture and Rural Development (MARD) has been assigned to coordinate with relevant ministries and agencies to make agritourism development part of the National Target Programme on new-style rural area building in the 2021-2025 period.
Agritourism is to be added into the National Target Programme on new-style rural area building in the 2021-2025 period. (Photo: thanhtra.com.vn)
Hanoi (VNA) – The Ministry of Agriculture andRural Development (MARD) has been assigned to coordinate with relevantministries and agencies to make agritourism development part of the NationalTarget Programme on new-style rural area building in the 2021-2025 period.
Agritourism is expected to become one of the motivationsfor the creation of jobs and improvement of incomes for rural people, helping speed up rural economic structure shifting, preserve traditional culturalvalues and protect the environment.
Effective promotion of agritourism is hoped to contribute tomaking tourism a spearhead sector and strengthening sustainable ruraldevelopment.
So far, rural and ecological tourism has accounted for 10 percentof the global tourism sector with revenue of about 30 billion USD per year. Theannual growth of agritourism is about 10-30 percent, much higher than 4 percentof traditional tourism.
Currently, Vietnam has seen three forms of rural tourism – community-basedtourism, farm tourism and ecotourism. The country has about 365 agritourismdestinations and more than 2,000 traditional craft villages with high potential for tourism development.
The digital transformation in rural tourism is expected to helpagritourism to attract more visitors and support holiday-makers in making plansfor their trip more easily, while providing better services to tourists and explorecustomers’ habits./.
Deputy Prime Minister Vuong Dinh Hue has approved the organisation of a national seminar on tourism development in rural areas in line with building new-style rural areas.
Agritourism is capturing more and more attention from rural labourers in the northern province of Ninh Binh, not only helping create stable sources of income but also contributing to preserving the distinctive local traditional culture.
Hanoi boasts good potential in agricultural tourism, or agritourism, with its 18 suburban districts and townships, which is expected to help the capital city diversify its tourism products and promote growth of the suburban localities.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Agritourism is to be added into the National Target Programme on new-style rural area building in the 2021-2025 period. (Photo: thanhtra.com.vn) 
