Australian tourists increasingly interested in Vietnam: NZ Herald
From 2023 to 2024, there was a 35% increase in Australian travelers heading to Vietnam. The nation was the ninth most popular destination of Australian travelers last year, when almost 450,000 Australians visited. That was an increase of almost 80% on the figures from a decade ago
Australian tourists are increasingly interested in Vietnam (Photo: Screenshot)
Hanoi (VNA) - 🍌There’s been a steady increase in interest in Vietnam among Australian travellers over several decades, though right now, it’s booming, according to an article published on The New Zealand Herald on May 9.
The article said that Vietnam is blessed with some of the finest food on the planet plus landscapes that range from delta lowlands to mountain highs. The Southeast Asian nation has two of the world’s great cities, with culture that’s both ancient and modern, and is a place of rich tradition mixed with headlong progress into an exciting future.
According to the article, from 2023 to 2024, there was a 35% increase in Australian travellers heading to Vietnam. The nation was the ninth most popular destination of Australian travellers last year, when almost 450,000 Australians visited. That was an increase of almost 80% on the figures from a decade ago.
Travellers can get to Vietnam cheaply, thanks to direct flights from Australia with budget carriers Jetstar and Vietjet and there are also competitive fares from Vietnam Airlines and Qantas, it said.
Many Vietnamese dishes have gained international fame. (Photo: Screenshot)
“Vietnam is so outrageously affordable once you’re there, with luxurious accommodation and lavish dining experiences within reach for many who could only dream of such things in, well, Australia,” it said, adding that visitors are bound to have a good time in Vietnam because the Vietnamese are a proud though gregarious bunch, open and generous and up for some fun.
The article stressed that Vietnam is also a country with a rich culture, home to many ethnic minority communities such as the H'Mong, Dao, Khmer, and Tay— each with their own culture, character and traditions.
The journey of exploring Vietnam is equally diverse and captivating, from ancient structures like Cham temple dating back to the 4th century at My Son, Hanoi’s Temple of Literature, to the Imperial Citadel of Hue built in 1804 during the Nguyen dynasty. Then there are the signs of more recent history such as French colonial architecture in Hanoi and Hoi An, the Cu Chi Tunnels - a vast underground network used during wartime, and the War Remnants Museum in Ho Chi Minh City.
The article also mentions Vietnam's islands like Phu Quoc, Nam Du, Cu Lao Cham, and Ly Son – ideal "tropical paradises" for visitors to choose from.
If visitors plan a cruising adventure in Vietnam, there are two key waterways to consider - the mighty Mekong Delta in the south, and Ha Long Bay in the north, along with its nearby locales, Bai Tu Long Bay and Lan Ha Bay, it noted.
Vietnam also deserves to be renowned for its mountains, places to escape the heat and humidity of the coastal lowlands and, in the case of Sa Pa at least, experience the cultures of ethnic minority groups who call the area home, it added.
The article said if visitors travel for food, then destinations don’t get much better than Vietnam, where cuisine relies heavily on fresh herbs and crunchy vegetables, giving its dishes a freshness and purity of flavour.
Many Vietnamese dishes have gained international fame, such as pho (beef noodle soup), banh mi (baguette), bun cha (rice vermicelli with grilled pork and fresh herbs), bun bo Hue (Hue beef noodle), and goi cuon (fresh spring rolls) — all served at humble street-side eateries across the country at very affordable prices, it added.
“Food is life in Vietnam, it’s a source of great local pride and daily enjoyment, and your only mission is to try as much of it as you can,” it said.
The article suggests two drinks that visitors must try in Vietnam – coffee and bia hoi (fresh beer). It noted that Vietnam is one of those rare countries with a unique coffee culture that is also deeply ingrained, while the beer is light and refreshing as it is brewed daily and only matured for a very short time./.
According to the UK-based travel magazine Wanderlust, Vietnam is among the world’s top destinations for cave explorers and adventure seekers; and leading the way is the breathtaking natural wonder: Phong Nha–Ke Bang National Park.
House of Travel, the largest travel company in New Zealand, said it has seen a significant 130% year-on-year increase in holiday bookings to Hanoi by New Zealanders, alongside a 32% rise for Bali and 11% for Tokyo.
Ba Den Mountain is set to become a major spiritual landmark, not only with its ancient pagoda system and sacred religious structures but also as the host of world-class cultural and Buddhist events. In 2025, the mountain will host a series of significant ceremonies during the United Nations Day of Vesak, including the procession of Buddha relics from India, the Bodhi trees planting event, and a grand candle-lighting ceremony to pray for world peace. These sacred rituals will transform Ba Den Mountain into a global pilgrimage destination, attracting thousands of Buddhist followers and visitors from around the world.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.