The monument to the Victory of the Dien Bien Phu Campaign is an attraction in Dien Bien province. (Photo: VNA)
Dien Bien (VNA) 𝄹– The Ban Flower Festival, a highlight of theNational Tourism Year 2024, is set to open in the northern mountainousprovince of Dien Bien on March 16.
Spanning from March 13 to 18, the festival boasts a diverselineup of activities, including an incense offering ceremony at the Dien BienPhu martyrs' memorial temple, the launch of the National Tourism Year 2024featuring a music extravaganza and a high-altitude fireworks display, a photocontest showcasing the resplendent Ban flower landscape, a show of traditionalcostumes of ethnic groups, an ethnic sports competition, an exhibitionfeaturing cultural and tourism products, and activities to connect tours andtravel routes.
Festival-goers canexpect to immerse themselves in the rich cultural tapestry of the northwestern mountainous region, with offerings such as a market space spotlighting distinctive localagricultural products, a competition featuring traditional folk gameslike seesawing, con throwing, stilt walking, blindfolded tag, and sack racing. Additionally, traditional folk songs, dances and music, including theunique art forms of Then and Xoe performed by ethnic groups like the Thai, Tay,Mong, Ha Nhi, Kho Mu, Xi La, Lao, and Xa Phang, will be performed.
🍸 Held for the first time in 2014, the annual eventholds significance beyond celebrating the Ban flower, serving as a celeration of the 70th anniversary of the Dien Bien Phu Victory,the 115th founding anniversary of Dien Bien province, and the 75th anniversary of the provincial Party Organisation.
The festival alsostands as a testament to the symbolic importance of Ban flower that representsthe identity of land and people ofthe northwest region and Dien Bien in particular, as well as contributing to popularising Dien Bien's tourism brand in theforeseeable future./.
An ancient Shan tuyet tea forest, located at an altitude of over 1,800 metres above sea level in Dien Bien province, has been recognised by the Vietnam Association for the Conservation of Nature and Environment as a Vietnam Heritage Tree.
Pa Khoang Lake, the largest reservoir in Dien Bien province, is nestled among majestic natural surroundings and boasts a refreshing climate and abundant lush vegetation. Its setting makes it ideal for the development of eco-tourism and resorts, providing a perfect opportunity for visitors to explore and relax amid nature.
Vietjet opens a direct route between Hanoi and Dien Bien, shortening travel time for people and tourists between the two localities, expanding trade and tourism opportunities between the Northwest region and the capital city Hanoi, as well as Northern delta provinces.
Cherry blossoms, a distinctive flower of Japan, are now in full bloom on a flower island in the heart of Pa Khoang Lake in the northern province of Dien Bien. The Cherry Blossom Island has become a popular destination among tourists during the early days of each new year.
The Dien Bien Phu Marathon 2024 unfolded amidst the picturesque landscapes in Dien Bien Phu city of the northern mountainous province of Dien Bien on January 14, with 1,500 athletes at home and abroad taking part.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The monument to the Victory of the Dien Bien Phu Campaign is an attraction in Dien Bien province. (Photo: VNA) 
