Southern Binh Phuoc province has conducted a promotion campaign for thetraditional cuisine and costumes of the local S’tieng ethnic minoritypeople in a bid to preserve those values in the context of invasivemodern culture.

The campaign has received significant attention for its genuine insight into indigenous life.

Event participants had the opportunity to learn the S’tieng techniquefor weaving brocades as well as the preparation of special dishes anddrinks, such as bamboo-tube rice and local wine. They were able to take acloser look at how the ethnic group has long maintained its traditionalway of living through generations.

Local artisanThi Gion from Thanh An commune, Hon Quang district, shared that theconstruction and use of the traditional brocade has evolved over time.In the past, it was made from wild plants and used daily, but now thematerials are mostly fabricated and the final products themselves havebecome commodities, she added.

Craftsman Thi Loisaid that despite the community’s efforts, the young generation hasshown a lack of interest in the traditions, necessitating campaigns likethis to foster their appreciation.

According toHuynh Thanh, head of the provincial Board for Ethnic Groups, practicalpromotion programmes can raise awareness and encourage creativity inharmonising economic growth with traditional cultural preservation anddevelopment.

Binh Phuoc is home to 40 ethnic minority groups with half of its population identifying as S’tieng.-VNA