The south-central province of Binh Thuan, which is hosting the Visit Vietnam Year 2023, aims to attract 6.5 million visitors this year, including 200,000 foreigners, according to the provincial Department of Culture, Sports and Tourism.
Mui Ke Ga in Binh Thuan (Photo: dulichbinhthuan.com.vn)
Binh Thuan(VNA) – The south-central province of Binh Thuan, which is hosting the VisitVietnam Year 2023, aims to attract 6.5 million visitors this year, including200,000 foreigners, according to the provincial Department of Culture, Sportsand Tourism.
The local tourismsector also set a target of 15.9 trillion VND (677.98million USD) in revenue in theyear, heard a conference held by the department on January 9.
To this end, ViceChairman of the provincial People’s Committee Nguyen Minh asked thedepartment to settle existing problems to boost cultural, sport and tourism development, while enhancing the quality of cultural, sport and tourism activities,making the sector one of the three pillars of the province’s economy.
Minh said that the VisitVietnam Year 2023 is a great chance to introduce and promote its intangiblecultural heritage values of Vietnam in general and Binh Thuan in particular,creating a motivation for the tourism sector to recover and grow in the newperiod.
Along with preparingfor hosting the Visit Vietnam Year 2023, the Department of Culture,Sports and Tourism is rolling out measures to lure more domestic visitors andrecover the international tourism market, while implementing the planning scheme of Mui Ne national tourist site until 2040 with a vision to 2050 right afterit is approved.
The department willalso focus on speeding up the construction of cultural and tourism works.
Binh Thuan has been ready for Visit Vietnam Year 2023. (Photo: VNA)
Under the theme “BinhThuan – Green Convergence”, the Visit Vietnam Year 2023 focuses on green products,clean energy, creating a friendly and safe environment, preserving andpromoting cultural heritages and good traditional values of the nation, headingto a green growth and tourism development associated with other economicsectors for sustainable development.
There are more than200 activities held by the Ministry of Culture, Sports and Tourism in cooperationwith Binh Thuan all year round as well as many events in 41 provinces and cities across the country.
According to directorof the department Bui The Nhan, Binh Thuan welcomed 5.7 millionvisitors last year, 3.2 times higher than that in 2021, with revenue of about 13.68trillion VND, a 3.29-fold increase./.
The Visit Vietnam Year 2023 will be hosted by the south central province of Binh Thuan with a wide range of activities under the theme of “Binh Thuan – Green convergence”.
President of the Vietnam Fatherland Front (VFF) Central Committee Do Van Chien visited and sent Christmas greetings to the Episcopal Palace of Phan Thiet Diocese in Phan Thiet city, the central province of Binh Thuan, on December 16.
The south-central coastal province of Binh Thuan is finalising preparations for its hosting of the National Tourism Year 2023, the provincial Department of Culture, Sports and Tourism said on December 19.
National Tourism Year 2023 “Binh Thuan – Green convergence” was launched on December 31 evening in Phan Thiet city, the capital of the south central province of Binh Thuan.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Mui Ke Ga in Binh Thuan (Photo: dulichbinhthuan.com.vn) 
Binh Thuan has been ready for Visit Vietnam Year 2023. (Photo: VNA) 
