Booming new tourism products launched to serve summer demand
Given the sector’s ongoing recovery and growth acceleration, investment in infrastructure has been intensified, new products launched, events organised, and diverse partnerships established.
Tam Chuc tourist area - a renowned spiritual destination in Ha Nam. (Photo: VNA)
Hanoi (VNA) – From water parks and city tours to international fireworks festivals, localities nationwide are unveiling a raft of fresh tourism products and strategic partnerships to attract domestic and international visitors during the upcoming summer season.
Given the sector’s ongoing recovery and growth acceleration, investment in infrastructure has been intensified, new products launched, events organised, and diverse partnerships established.
Recently, Ha Nam saw the opening of the 5 trillion VND (192.83 million USD) Sun World water park by Sun Group in Phu Ly city, a boost to the northern province’s efforts to establish itself as a regional tourism and entertainment hub.
Meanwhile, the northern port city of Hai Phong has recognised the Hai Phong Station as its 12th tourist destination and put into operation a high-end train. Tran Thi Hoang Mai, Director of the municipal Tourism Department, noted that the station is earmarked to become a venue for cultural, tourism, historical and culinary experiences. The Sun Group’s 30-minute show of music, jet skis, flyboards, laser lights, and fireworks is also set to debut on the local must-see Cat Ba Island starting May 23.
The northern province of Thai Nguyen has rolled out a city tour helping visitors to fully explore its industrial and historical features as well as tea culture between one and two days.
As it will soon be merged with the Central Highlands province of Kon Tum following a national development roadmap, the central coastal province of Quang Ngai has identified tourism as a pillar driving sustainable economic growth. It has planned to develop local Ly Son island into a sea-island attraction, while Kon Tum’s Mang Den township a national eco-resort centre.
🌃 Inter-regional linkages have also been a trend, serving multi-centre tourism development. A notable inter-regional tourism programme has so far connected the five localities of Pleiku (Gia Lai), Kon Tum, Gia Nghia (Dak Nong), Buon Ma Thuot (Dak Lak), and Tuy Hoa (Phu Yen). After three years, its routes have increased to 30 from the initial 12, with impressive revenue growth recorded./.
The "Hoa Phuong Do" train is a tourism product deeply rooted in the unique identity of Hai Phong, and it is expected to become a new favourite for visitors.
The month-long event will take place from June 7 to July 9 in the coastal city of Nha Trang, promising a wide range of experiences for both domestic and international visitors.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
