A booth introducing Canadian food to a Vietnamese consumer at the event launching "Canada, Bet it’s Extremely Good!" promotion campaign. (Photo: VNA/VNS) The announcement was made at the event launching the "Canada, Bet it’sExtremely Good!" promotion campaign in Ho Chi Minh City late last week where theGovernment of Canada affirmed that the promotion of e-commerce will start fromthis year.
The campaign is part of GoC’s mission to make high-quality and safe foodproducts produced in Canada easily accessible to Vietnamese consumers atreasonable prices.
"Vietnam has always been an important market for us in the Asia Pacific.Through this campaign, we aim to provide sustainable, nutritious, andtop-quality food that meets the world's most stringent standards to cater tothe needs of Vietnamese consumers,” said Jeffrey Lang from the Government ofCanada.
The "Canada, Bet It's Extremely Good!" campaign is a collaborationbetween GoC with Shopee. Beginning on Saturday, consumers can find over 15high-quality Canadian food products in the official Food category on Shopee.
"The pandemic has transformed the business landscape, including the waycommerce is carried out. Hence, it's evident that the Canadian food industrymust adapt to keep up with the rapid pace of digital consumption and continueto meet the needs of consumers," said Lang.
GoC and Shopee will organise several campaigns on special occasions to promoteCanada's renowned food brands, featuring appealing offers that underscore thequality, versatility, and affordability of their products. Through thesecampaigns, Vietnamese consumers can effortlessly search for products, shopconveniently, and relish exclusive offers from the official distributors ofCanadian food in Vietnam.
Canada's agricultural exports to Vietnam have been diverse in recent years,ranging from staple cereals, oilseeds, seafood, beef, pork, and fruits toprocessed food products.
In particular, the export value of beef products from Canada to Vietnam sawrobust growth of 55% in 2022, with Vietnam being one of the two largest importmarkets for Canadian beef in Southeast Asia.
The robust partnership between Canada and Vietnam has been thriving since 2015,with Vietnam being Canada's top trading partner in ASEAN and Canada rankingamong Vietnam's top 10 import partners.
The implementation of the Comprehensive and Progressive Agreement forTrans-Pacific Partnership (CPTPP) since 2019 has further boosted bilateraltrade, particularly in the agricultural sector. As a result of the CPTPP taxreduction roadmap, up to 94% of Canadian agricultural products exported to Vietnamwill benefit from 0% tax incentives./.
VNA
