Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
Hanoi has allocated hundreds of billions of VND annually for the restoration, preservation, and promotion of its rich cultural heritage, turning these national treasures into key drivers of sustainable tourism.
The Vietnamese divo couldn’t hide his pride at becoming the first Vietnamese artist to win the prestigious International Special Award at the Music Awards Japan (MAJ) 2025.
Initial analyses revealed the vessel was constructed using Lagerstroemia (mountain crape myrtle), Hopea spp. (giam), and Pinus spp. (pine), types of wood commonly found in traditional Southeast Asian shipbuilding.
Hanoi has mobilised hundreds of billions of VND for the restoration, preservation and promotion of local cultural heritage every year, transforming the treasures into engines for sustainable tourism development.
The exhibition provides an opportunity for units to exchange experiences in preserving and promoting the values of cultural heritage and natural resources, enhancing regional connectivity, and raising the status of Vietnamese tourism on the world tourism map.
Thailand's Maha Songkran World Water Festival 2025 features light and sound shows, cultural parades from five regions, water-splashing zones and free concerts by top Thai artists.
Bac Ninh has nearly 1,600 historical sites and 19 artifacts and groups of artifacts recognised as national treasures. In addition, the province boasts four intangible cultural heritages recognised by UNESCO as world heritage, including Quan ho (love duet) folk singing, Ca tru (ceremonial singing), Huu Chap tug-of-war ritual and game, and the worship of the Mother Goddesses of the Three Realms.
Spring is a particularly vibrant time in the province, with numerous traditional Muong festivals such as Khai Ha, Chua Tien, and Dinh Kenh taking place. These events strengthen community bonds while drawing large numbers of tourists.
A vibrant event showcased traditional festivals and cultural rituals of ethnic communities in Vietnam’s Northwest on March 14 in Dien Bien province. Part of the 2025 Ban Flower Festival, the event aimed to preserve and promote the region’s rich cultural heritage.
In the first weeks of the new year, Ha Giang has seen an overwhelming influx of visitors, with traffic jams frequently reported on mountain passes like Tham Ma Slope, Bac Sum Slope, and Ma Pi Leng Pass.
The Xuong Giang Victory in 1427 ended 20 years of the Ming rule over Vietnam, restoring peace and prosperity to Dai Viet and ushering in a new era in the nation's history.
The northeastern province of Quang Ninh is planning to further make use of heritage to develop sustainable tourism, step by step becoming a regional and international linkage hub, and an attractive destination for tourists in the global tourism map.
The central city of Hue hosts the Visit Vietnam Year in 2025, promising a significant boost to the local tourism sector based on the land’s rich cultural heritage.
Prime Minister Pham Minh Chinh called for improvement of institutions to attract resources and talent for the development of culture, sports, and tourism, and handle those who obstruct the work while addressing the sector’s hybrid conference on December 18.
The Bac Giang provincial Department of Culture, Sports and Tourism recently held a scientific seminar looking into the name of Bac Giang throughout different periods in history.
Every year, from late October to early November, tourists from all over Vietnam flock to Mu Cang Chai in the northern mountainous province of Yen Bai to marvel at the stunning terraced rice fields and the mesmerising white cloud sea atop Cao Pha Pass. But beyond the breathtaking natural scenery, it is the simplicity of life and the unique cultural heritage in the locality that truly captivate visitors.
