Songkran Festival 2025 showcases Thailand’s cultural heritage
Thailand's Maha Songkran World Water Festival 2025 features light and sound shows, cultural parades from five regions, water-splashing zones and free concerts by top Thai artists.
Songkran Festival 2025 showcases Thailand’s cultural heritage - (Photo: //www.nationthailand.com/)
Bangkok (VNA) – ܫThailand's Maha Songkran World Water Festival 2025 has been taking place in Sanam Luang, Bangkok, marking the traditional Thai New Year with a vibrant five-day celebration lasting until April 15.
Governor of the Tourism Authority of Thailand (TAT) Thapanee Kiatphaibool said the event features light and sound shows, cultural parades from five regions, water-splashing zones and free concerts by top Thai artists.
Highlights include eight grand parades under the theme Thainess Iconic, with over 500 performers showcasing Thailand's identity and the soft power it creates. There are also processions showcasing Thailand's gastronomy, elephants, fighting fish, tuk-tuks and regional dances.
Deputy government spokeswoman Sasikarn Wattanachan said the Songkran festival this year is expected to generate 26.5 billion THB (726 million USD) in revenue for the country. Of this, 7.32 billion THB is expected from foreign tourists and 19.24 billion THB from domestic travellers -- up 7% and 9%, respectively, from last year with over 4.4 million domestic trips./.
Kantapong Thananerngroth, President of the Thai Tourism Promotion Association, said many domestic tour agencies received fewer bookings from local tour groups than expected for Songkran, attributed to weakened spending and travel sentiment.
Deputy government spokesman Anukul Prueksanusak has cited findings from a recent consumer behaviour survey conducted by the University of the Thai Chamber of Commerce, which said spending during Songkran is projected to increase by 4.5% to 134 billion THB (3.8 billion USD), up from last year’s 129 billion THB
The forum, which involves global experts and creative leaders from across 14 cultural sectors, aims to expand Thailand’s presence on the world stage through innovation and cultural exchange.
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