Hanoi (VNA) – Many businesses operatingin accommodation services in the central city of Da Nang have worked to improvetheir service quality, as the high-end accommodation segment is growing and investmentin the segment projected to continue to rise in coming time.

Many accommodation establishments ofthree- to five-star are being built in the city, creating a foundation fordevelopment of middle- and high-end tourism.

Major projects under construction includethe Ariyana Beach Resort and Suites Da Nang, JW Marriot, Hilton Bach Dang, MyKhe Duc Long, Four Points by Sheraton, Golden Bay and Hai An, among others.

According to the municipal TourismDepartment, domestic and foreign investment has been strongly poured into tourismservices, especially in high-end tourism products. In addition toinfrastructure, investors also paid attention to human resources development.

The number of holidaymakers in this segmenthas been on the rise, bringing big revenues for local hotels and resorts.

As of the end of April 2018, Da Nang ishome to 712 accommodation establishments with more than 29,730 rooms, rising by7,355 rooms compared to the same period last year. Of the lodges, there are 156three- to five-star hotels with more than 18,000 rooms.

By the end of this year, the city expects to raise the number of lodges to 774with 36,031 rooms. Da Nang targets to have over 920 establishments with about45,600 rooms by 2020.

In 2017, total earnings of three- to five-star hotels made up 86 percent of thecity’s accommodation service revenue with 7.7 trillion VND (337.62 million USD),a year-on-year increase of 52 percent.

Vietnam has witnessed an influx of international hotel brands and hotelmanagement companies in the last few years, according to property consultantSavills Vietnam.

From 30 hotels with international brand names in 2010, the number hadincreased to 79 at the end of last year. The strong growth of the tourism sector has also given a boost to thehospitality industry.

Da Nang is a popular tourist destination in central Vietnam. The onlinemarketplace and hospitality service Airbnb announced a list of the world’s top10 destinations for the 2018, in which Da Nang ranked fifth in booking surgesof up to 255 percent.

According to the Da Nang Department ofTourism, the number of visitors to the central coastal city is increasing withannual average growth of 20.06 percent in the 2013-2017 period.

In 2017, the city welcomed 6.6 milliontourists, 2.1 times higher than the figure in 2013. The tourism industrygenerated 186,770 jobs in 2017 and grossed over 19.5 trillion VND (854.1million USD) in revenues, 2.5-fold increase from 2013.

The city was ranked second in the list of the 10 most popular destinationsamong solo or couple travelers in 2018, according to the Republic of Korea’sTicket Monster Inc.

The website said people who plan totravel abroad with family members chose Da Nang as the most populardestination.

The city is also the second-most populardestination among couple of travellers, followed by Bangkok (Thailand) and Guam(the US), it said.

According to theVietnam National Administration of Tourism, Da Nang was said to be the bestplace to live in Vietnam with many world-recognised records. It is famous forMy Khe Beach, one of the six most attractive beaches on the planet selected bythe US’s Forbes Magazine in 2013, the cable line to Ba Na Hills at an altitudeof 1,487 metres, and Sun Wheel, which is 115 metres in height and situated inAsian Park, Hai Chau district.

Besides, Da Nang International Airport was ranked third among the best airportsin the world in 2014, according to a survey by Dragon Air.-VNA