In addition to its popular tourism markets which include China, theRepublic of Korea and Russia, central Da Nang city will focus onattracting more Japanese tourists in 2014 , according to the onlineDanang Today.

Da Nang is emerging as an attractivedestination for Japanese tourists thanks to its healthy environment,friendly residents, and the many similarities in cultural values.

Sakai Jiro from Tokyo said that he had booked a New Year tourto this beautiful seaside city because of its safe tourism environmentand linking tours to the central region’s World Heritage Sites of Huecitadel, Hoi An town and My Son sanctuary.

AnotherJapanese tourist, Momose Katsusuke, said that during her firstvisit to Da Nang she was very impressed by its beautiful beaches,delicious dishes and peaceful life, unlike the hustle and bustle inother urban areas in Viet nam.

Thanks to effectivetourism promotion strategies, the number of Japanese tourist arrivals tothe city last year increased by 53 percent year-on-year to 41,000.

Japan ranked third among Da Nang’s tourism markets, after China and the Republic of Korea.

Director of the HIS Song Han Viet n am Tourist Company Ha Tan Vinhsaid that local travel agents are expecting a bumper year thanks to anincreasing number of young Japanese tourists to the city.

He added that many travel companies are launching a wide range of newtourism services for young tourists with a focus on offering3-day/2-night tours which depart at weekends.

In an attemptto attract more Japanese tourists, the city’s tourism sector is givingtop priority to launching tourism promotion programmes as well asdeveloping new tours.

In addition, special attentionwill be paid to training tourist staff who can speak the Japaneselanguage fluently to make Da Nang more attractive to visitors from thiscountry.-VNA