Developing a national brand is essential and urgent, especially in the context that Vietnam is integrating actively into the world, said Deputy Minister of Industry and Trade Do Thang Hai.
Deputy Minister of Industry and Trade Do Thang Hai speaks at the forum (Source: VNA)
Hanoi (VNA) ﷺ– Developing a national brand is essential and urgent, especially in the context that Vietnam is integrating intensively and extensively into the world, said Deputy Minister of Industry and Trade Do Thang Hai.
Speaking at the 9th Forum on Vietnam National Branding in Hanoi on March 11, Hai, who is permanent Vice President of the National Brand Council, said that Vietnam has signed a number of free trade agreements, particularly the Trans-Pacific Partnership (TPP) agreement, which means that opportunities are coupled with challenges.
If there are no specific measures to build and promote the national brand, enterprises, over 90 percent of which are small and medium-sized, cannot take advantage of the opportunities afforded by the trade agreements, he affirmed.
Samir Dixit, Managing Director of Brand Finance Asia-Pacific, stated that Vietnam national branding was assessed at 140 billion USD in 2015, down 19 percent from the 172 billion USD of 2014.
According to him, the value of Vietnam’s national brand name is four times lower than Indonesia’s and three times lower than Singapore’s and Malaysia’s.
These figures show the weakness of the Vietnam brand name. Notable, the country is still weak in product quality and life cycle, and in enterprises’ social responsibilities.
Although Vietnam holds great potential and advantages in tourism development, the country is defeated by the Philippines whose national brand ranks first in ASEAN in terms of value, he added.
Sharing the viewpoint, Thierry Noyelle, senior advisor to a technical cooperation programme between the Vietnam Trade Promotion Agency and Switzerland’s State Secretariat for Economic Affairs, said that a survey of 63 websites from Vietnamese companies participating in the National Branding Programme showed their contents were poor and only 10 sites had the National Brand emblem –Vietnam Value logo – on their websites.
Therefore, he asked businesses to immediately foster brand promotion. Along with big companies, the National Branding Programme should be expanded to small- and medium-sized enterprises to help them intensify exports.-VNA
The role of national brands in the context of intensive and extensive international integration was the main theme of a workshop held by the Trade Promotion Agency in central Da Nang city on July 29.
Improving quality and building a national brand name for Vietnamese rice is essential to securing a firm foothold in the international market, experts have commented.
Vietnam needs to draw up a strategy to develop a national brand name for food as it is among commodities with great potential and increasing added value.
Building production and logistics chains is one of the solutions proposed by a provincial official in the Mekong Delta in order to create breakthroughs in agricultural development.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Deputy Minister of Industry and Trade Do Thang Hai speaks at the forum (Source: VNA)
