As one of the countries with the fastest-growing national brand globally, Vietnam is cementing its position on the global economic map. 

In recent years, the Vietnamese national brand has made significant strides. Vietnam has not only entered the Top 100 countries with strong national brands, but also led the world in brand value growth in 2019-2022 period.

Prime Minister Pham Minh Chinh called upon entrepreneurs and enterprises to join hands in bringing Vietnam to a new era of rising, while attending the National Brand Award 2024 in Hanoi on November 4 evening.

The 100 most valuable Vietnamese brands in 2024 were honoured at a ceremony held by Consultancy Vietnam Brand Purpose and global consultancy Brand Finance in Ho Chi Minh City on October 11.

Brand development is key to the global market for Vietnamese products. Various brand development activities have been undertaken over the years, with driving force being the Vietnam National Brand Programme.

The Vietnam Culinary Culture Association (VCCA) presented certificates in recognition of 121 typical Vietnamese dishes in the first phase of the project “Building and developing Vietnamese culinary culture into a national brand” and announced its second phase in 2023 at a ceremony in Hanoi on September 29.

Vietnam must develop national brands for fruit products to increase added value and competitiveness in international markets, experts said.

Each product recognised as the national brand will help spread the image of the country’s brand as well as its tradition, culture and people, Prime Minister Pham Minh Chinh said at a ceremony in Hanoi on November 2 to honour the National Brand in 2022.

Deputy Minister of Agriculture and Rural Development Le Quoc Doanh has stressed the need to develop Vietnamese ginseng into a product with national brand.

Developing a network of enterprises, experts, and national brands is necessary to improve value and promote Vietnamese national brands. This counts among the many highlights of the Vietnam National Brand Week launched by the Ministry of Industry and Trade.

The Government, management agencies, localities and travel agencies have drawn up long-term roadmaps to accelerate post-pandemic recovery of the tourism industry.

The national brand of Vietnam has been valued at 319 billion USD for this year by UK's leading independent brand valuation and strategy consultancy Brand Finance, a sharp increase of 29% in comparision to the previous year, thereby becoming the fastest growing national brand in the world.

Vietnam expects to build a national brand for its lacquer art by 2030 under a project recently approved by the Ministry of Culture, Sports and Tourism.

The national brand of Vietnam has been valued at 319 billion USD for this year by UK’s leading independent brand valuation and strategy consultancy Brand Finance, a sharp increase of 29% in comparison to the previous year, thereby becoming the fastest growing national brand in the world.

Vietnam has posted the fastest-growing national brand this year, with value surging 29 percent to 319 billion USD, on the list of the world’s 100 most valuable national brands compiled by the London-based independent brand valuation and strategy consultancy Brand Finance.

Vietnam must have specific products of high quality to make its national brand reach international level, heard a conference hosted by the Ministry of Industry and Trade in Hanoi on November 28.

Vietnam’s national brand in 2019 was valued at 247 billion USD by Brand Finance, up 12 billion USD compared to 2018.

Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Vietnam’s national brand at 235 billion USD, a year-on-year increase of 16 percent.

The Ministry of Agriculture and Rural Development (MARD) has issued regulations on the use of national brand GAO VIET NAM or VIETNAM RICE.

Vietnam’s cashew nut exports are forecast to surpass the 3 billion USD benchmark for the first time in 2017 thanks to increasing shipments in the first ten months of the year.