Hanoi (VNA) – Each product recognised as the nationalbrand will help spread the image of the country’s brand as well as itstradition, culture and people, Prime Minister Pham Minh Chinh said at aceremony in Hanoi on November 2 to honour the National Brand in 2022.

This year, 172 businesses with 352 products, selected frommore than 1,000 nominated enterprises, have been recognised as National Brand in 2022.

Underlining the significance of building the national brands,the PM stressed that this is the common task of the entire political system,sectors, localities, the society and especially the business community.

He expressed delight at the growing number of businesses whoseproducts recognised as the National Brand through years, andVietnamese products and services have clinched firm positions in both domesticand global markets, shown by impressive figures in export revenue, market shares and rankings in many areas as well as the respect of international partners.

The PM noted that the 172 honoured firms have shown strongbusiness performance in 2021 with combined revenue of about 1.57 quadrillionVND (63.19 billion USD), paying nearly 129 trillion VND to the State budget,creating jobs for nearly 600,000 labourers and effectively implementing socialwelfare policies and corporate social responsibility.

The Government leader said that despite difficulties andchallenges in the first 10 months of this year, the Vietnamese businesscommunity showed strong solidarity and steadiness, overcome difficulties to promoteproduction and maintain the domestic market and exports, and make importantcontributions to the country’s overall performance.

He cited statistics from Brand Finance as showing that theVietnam National Brand’s value rose 11% to 431 billion USD in 2022 from 388billion USD in 2021, becoming the brand with fastest growth in value in the2019-2022 period, at 74%. Besides, the value of Vietnamese businesses’ brands hasalso increased strongly, with total value of 50 leading brands rising 36%.

He underscored that the Party and State have laid trust andexpectations on the mettle, capacity, solidarity, efforts, creativity and dynamismof the business and entrepreneur community of Vietnam during the cause of nationalconstruction, development and integration.

The PM asked the companies recognised as the National Brand andthe whole business community to further optimise their strengths and advantagesto rise stronger in both domestic and world markets, expanding internationalmarkets and engaging more deeply in global supply chains.

Along with enhancing the reputation, quality andcompetitiveness of Vietnamese products, they should focus on improving theirtechnologies and capacity of labourers, speeding up digital transformation,protecting the environment, and engaging in social welfare activities.

The PM pledged that the Government will continue to seekmeasures to provide the best support to businesses, improve the businessenvironment and remove difficulties facing them.

The government leader expressed his hope that by 2030, Vietnam will have more than 1,000products recognised as the National Brands.

According to Minister of Industry and Trade Nguyen HongDien, the National Brand Programme is the only carried out by the Government topromote the national images and brand sthrough the brands of products andservices.

After 20 years of development, the programme has become astrong launching pad for businesses to reach out to the world, enhancing their competitivenessin the world market./.