The UNESCO-recognised My Son Sanctuary in the central province of Quang Nam is one of the most popular architectural complex of the Cham people and a famous tourist attraction in Vietnam.
The sanctuary was recognised as a world cultural heritage site by UNESCO in 1999. (Photo: VNA)
Quang Nam (VNA) – The UNESCO-recognised My ꦫSon Sanctuary in the central province of Quang ꦆNam is one of the most popular architectural complex of the Cham people and a famous tourist attraction in Vietnam.
Once the religious and political capital of the Champa Kingdom, My Son Sanctuary is located in a hilly landscape in Duy Phu commune, Duy Xuyen district, about 70 km southwest of central Da Nang city and 40 km from Hoi An city.
The sanctuary was recognised as a world cultural heritage site by UNESCO in 1999. It comprises eight groups of 71 monuments built throughout the 7th to 13th centuries. Owed their spiritual origins to the Hinduism of the Indian sub-continent, My Son temples were built to the Hindu divinities such as Krishna and Vishnu, but above all Shiva.
The first construction of My Son dated back to the 4th century under the reign of Bhadravarman for the worship of God Shiva-Bhadresvara. But later on, the temple was destroyed.
At the beginning of the 7th century, King Sambhuvarman had it rebuilt and rebaptised Sambhu-Bhadresvara. Each new monarch came to My Son after his accession to the throne for the ceremony of purification and to present offerings and erect new monuments, which explains why My Son was the only place where Cham art flourished without interruption from the 7th to 13th century.
At the site (Photo: VNA)
According to the UNESCO, conservation of the My Son monuments began in the early part of the 20th century CE soon after their discovery in modern times by French archaeologists. As a result of wars, many tower temples were damaged. However, preservation work has been carried out and the remaining tower temples have been maintained and are well-preserved./.
Two world heritage sites in the central province of Quang Nam – Hoi An ancient town and My Son Sanctuary – began to welcome foreign tourists starting November 15.
More than 40 international tourists visited My Son Sanctuary, a UNESCO-recognised world heritage site in central Quang Nam province on November 22, after a long period of closure due to the COVID-19 pandemic.
As Vietnam completely reopens to international tourists from March 15, the central province of Quang Nam has been making the best preparations for welcoming visitors, especially foreign ones, back.
From 2017 to 2021, the governments of Vietnam and India worked on a joint project to renovate the My Son World Cultural Heritage Site in the central province of Quang Nam. The effort is vivid proof of the solidarity and friendship of the two governments and peoples.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The sanctuary was recognised as a world cultural heritage site by UNESCO in 1999. (Photo: VNA)
At the site (Photo: VNA)
