Draft directive eyes to build brand for cultural products, services
The Ministry of Culture, Sports and Tourism is compiling a draft directive on promoting the development of cultural industries, which stresses the importance of gradually building brand for national-level products and services.
Tourists at Bau island tourist site in Hai Phong city. (Photo: VNA)
Hanoi (VNA) – The Ministry of Culture, Sports and Tourism iscompiling a draft directive on promoting the development of culturalindustries, which stresses the importance of gradually building brand fornational-level products and services.
The draft clarifies the value ofculture as well as the importance of developing cultural industries in Vietnam,affirming that developing cultural industries is the Party's consistent policy throughoutits congresses, and for culture to truly become a driving force for socio-economicdevelopment, it is necessary to promote and develop cultural industries.
It also points to shortcomings andweaknesses in this work, and puts forward important tasks for the coming time.
Accordingly, Vietnam will continue speedingup the development of cultural industries, with a focus on gradually creatingbrands for national products and services capable of participating in theglobal value chain.
According to the ministry, culturalindustries are becoming a trend and taken as an important andsustainable part that contributes to the country's growth. The production value ofVietnam's cultural industries in the 2018-2022 period averaged 1.059 quadrillionVND (43.3 billion USD) a year. In the period, the number of economicestablishments operating in this field increased by around 7.2% a year to reach70,321 in 2022. These industries attracted about 2.3 million workers by 2022.
By 2030, the country will develop culturalindustries based on creativity, science and technology and intellectualproperty rights protection. Their revenue is forecast to contribute around 7%to the nation’s gross domestic product (GDP), according to the ministry./.
Strong cultural industries will help promote Vietnam’s stature in the region, said Prof. Furuta Motoo, Rector of the Vietnam Japan University under the Vietnam National University, Hanoi.
The Government Office has issued a notice on Prime Minister Pham Minh Chinh’s conclusion at a recent national teleconference on the development of Vietnam’s cultural industries.
The Strategy for developing Vietnam’s cultural industries has had a significant impact on their contribution to the country’s GDP. Creating cultural industries has become an aspiration of the creative cultural community and various regions throughout Vietnam.
The ambassador noted that among the 300,000 Vietnamese residing in the RoK, around 3,000 are living in Pyeongtaek and contributing actively to the local economy. Ho expressed his hope that the local authorities will continue support the overseas Vietnamese community in the city.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
Tourists at Bau island tourist site in Hai Phong city. (Photo: VNA) 
