E-commerce has created a new tendency for production, business and export activities, and been serving as a lifebuoy for many enterprises to overcome difficulties of market fluctuations, heard a workshop on Vietnam’s e-commerce trends on March 20.
HCM City (VNA) - E-commerce has created a new tendency forproduction, business and export activities, and been serving as a lifebuoy formany enterprises to overcome difficulties of market fluctuations, heard a workshopon Vietnam’s e-commerce trends on March 20.
The workshop was organised by the Junior ChamberInternational Vietnam (JCI Vietnam) in Ho Chi Minh City.
National President of JCI Vietnam Vo Quan Duy said that theworkshop was the first event in the organisation’s Business Matching Programme2021 (BMP21) established to create a multi-dimensional support platform for JCIVietnam’s member businesses and to facilitate international trading.
According to statistics in January 2021, Vietnam’se-commerce revenue grew 18 percent in 2020, hitting 11.8 billion USD andaccounting for 5.5 percent of total retail sales of consumer goods and servicesnationwide.
Nguyen Thu Trang, Business Development Director at AtalinkTechnonoly JSC, stated that business-to-business e-commerce is a future trendand the e-commerce platform is assessed as highly effective by enterprises.
In fact, Trang went on, the number of businesses makingorders via the e-commerce trading floor increases by 6 percent compared withtraditional ones such as email or website.
Sharing the view, Nguyen Manh Tan, Marketing Directorof Haravan Technology JSC, said that there is currently a trend of shiftingtraditional retail to multi-channel retail (both offline and online) and omni-channelretail.
Omni-channel retail is a multichannel approach to sales thatfocus on providing seamless customer experience whether the client is shoppingonline from a mobile device, a laptop or in a brick-and-mortar store./.
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Speakers at the JCI Vietnam workshop (Photo: VNA) 
