Efforts underway to export 100 tonnes of lychees to Australia
The Vietnam Trade Office in Australia has worked with local farm produce importers to sell some 100 tonnes of Vietnamese “thieu” lychees in southern and western states.
Lychee exports to Australia in 2020 still rose 188 percent compared to 2019 (Photo: VNA)
Sydney (VNA) - The Vietnam Trade Office in Australia has worked with local farmproduce importers to sell some 100 tonnes of Vietnamese “thieu” lychees insouthern and western states.
Alongwith a programme to build national trademarks and promote lychee exports to Australia,the office has assigned officials to respond to requests for support in dealingwith import procedures, via huongtvau@gmail.com or huongnt@moit.gov.vn.
Theoffice has strengthened advertisements for Vietnamese lychees and introduced attractivepromotional programmes. Products processed from lychees will also be introduced.
Ithas also proposed that local authorised agencies assist it in speeding upcustoms procedures for Vietnamese lychees.
Accordingto the Ministry of Industry and Trade, despite the impact of COVID-19 on transportationactivities, lychee exports to Australia in 2020 still rose 188 percent comparedto 2019.
Togetherwith conducting a survey to identify local customers still to become familiar withthe yellowish colour of lychees after they undergo irradiation, the Vietnam Trade Office has also adjusted its advertisingprogrammes and coordinated with Vietnamese exporters to improve the efficiencyof promotional efforts.
Market surveys show that Vietnamese lychees arepopular among Australian consumers thanks to their special taste./.
Vietnam’s exports of fruits and vegetables to major markets like the US, the Republic of Korea (RoK) and Thailand have surged despite the COVID-19 pandemic worldwide.
Thieu lychee grown in Luc Ngan district in the northern province of Bac Giang has been granted a certificate of geographical indication from the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF), according to Chairman of the provincial People’s Committee Le Anh Duong.
Luc Ngan district in the northern province of Bac Giang is applying measures to improve the quality and effectiveness of its fruit farming zones so as to become a key fruit growing centre of Vietnam in the near future.
As the production and consumption of agricultural products may face certain difficulties from COVID-19, particularly near the harvest season, the Ministry of Agriculture and Rural Development has asked relevant agencies to keep a close watch on the situation and offer timely support to farmers and exporters.
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Lychee exports to Australia in 2020 still rose 188 percent compared to 2019 (Photo: VNA) 
