Fireworks festival elevates Da Nang tourism to new height
More investment is needed to upscale the Da Nang International Fireworks Festival (DIFF) to a prominent event of the central city, helping to elevate the central beach city’s tourism and turn it into a leading event and festival destination in Asia, according to travel agencies in the city.
The fireworks festival elevates Da Nang tourism to new height. (Photo: VNA)
DaNang (VNA) – More investment is needed to upscale the DaNang International Fireworks Festival (DIFF) to a prominent event of the central city, helping toelevate the central beach city’s tourism and turn it into a leading event andfestival destination in Asia, according to travel agencies in the city.
✨ The DIFF - an iconictourism product of the city, will return for its 11th edition on June 2 after a two-year hiatus due to COVID-19, with eight participating teamsfrom Vietnam, Australia, Canada, Finland, the UK, Italy, Poland and France.
Themed“The gioi khong khoang cach” (World without borders), the event is expectedto present eye-pleasing performances while celebrating the strongrecovery of the world’s tourism after the pandemic.
CaoTri Dung, Chairman of the municipal Tourism Association said that the DIFF hasbecome a magnet to both home and foreign visitors. He proposed that the city and the DIFF organiser ask the Ministry of Culture, Sports and Tourism make a list of national tourism events, including the DIFF, on fixed dates, in order to create favourable condition fortourists to make plans for travel.
ꦍ Dung also opined that Da Nang develop an "ecology" for DIFF, with quality services for visitors, so as to encourage them to spend more and stay longer, and build a strategy to build the festival's brand in association with the Da Nang trademark as Asia’s Leading Festival & Event Destination.
According to him, the DIFF has helped the city win recognition as Asia’s Leading Festival & Event Destination in 2016 and 2022 by the World Travel Awards.
🍰 In 2019, the city welcome nearly 8.7 million visitors, of whom morethan 3.5 million were international arrivals, and earnings from tourism reachedabout 31 trillion VND (1.3 billion USD). Da Nang has become a new tourism hubof Vietnam, contributing 20% of the total number of foreign tourists comingto the country.
Tokick start off a busy tourism season, the city has announced the “Enjoy DaNang” 2023 tourism promotion programme with various and diverse activities suchas the DIFF from June 2 to July 8, IRONMAN 70.3 Vietnam competition, SPRINT and IRONKIDS; the Asia-Da Nang film festival, a golf tourism festival, among others. Directorof the municipal Tourism Department Truong Thi Hong Hanh revealed that withsupport of relevant agencies and warm response from local and foreign tourism serviceproviders, new and high quality tourism products will beintroduced continuously to serve demand of holidaymakers./.
The Da Nang International Fireworks Festival this year (DIFF 2020) has been cancelled by the municipal People’s Committee out of fears over the spread of the acute respiratory disease caused by a new coronavirus (COVID-19) ravaging the region.
After three years of interruptions due to the COVID-19 pandemic, the Da Nang International Fireworks Festival (DIFF) will return to the central city next summer.
The 2023 Da Nang International Fireworks Festival (DIFF 2023) will take place from June 3-7 after a three-year hiatus due to the COVID-19 pandemic, according to the festival organisers – Da Nang City People’s Committee and Sun Group.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The fireworks festival elevates Da Nang tourism to new height. (Photo: VNA) 
